DISQO Acquires Feedback Loop

Customer experience platform provider DISQO has acquired Feedback Loop, a provider of technology for consumer feedback for product and marketing professionals. Financial terms of the deal were not disclosed.

With the addition of Feedback Loop, DISQO helps companies get a comprehensive understanding of brand, product, and customer experiences.

"Organizations often lack the access and tools needed to make the right data-driven decisions for their customers, especially medium-sized and small businesses," said Armen Adjemian, co-founder and CEO of DISQO, in a statement. "Traditional CX platforms have limited users within organizations and only enable customer experience feedback from existing customers. DISQO is expanding the power of CX by empowering all decision-makers, from SMBs to large enterprises, to understand customer experiences, everywhere, with existing and prospective customers."

"One of the biggest pain points in business is the inability to get immediate customer feedback when decisions have to be made," said Rob Holland, executive vice president and general manager of Feedback Loop, in a statement. "With our agile feedback technology, DISQO is amplifying the voice of the customer in all decisions, from product innovation to advertising and everything in between."

Related Articles

DISQO Acquires Verto Analytics

By acquiring Verto, DISQO expands its first-party audience insights platform.