• September 10, 2018

Curaytor Helps Marketers with Convert and Create, Advertise, and Blast Products

Curaytor, a full-service digital marketing company for small businesses, has expanded its platform with Convert and CAB (Create, Advertise, Blast) to help them generate and convert leads through Facebook ads and marketing emails.

Together with Curaytor's Brain, a shared database of more than 130,000 successful Facebook ads and 27,000 emails, Convert and CAB comprise Curaytor's platform.

Convert connects to users' existing CRM systems to focus on the leads that are most likely to convert. It shows who's reading particular content and how engaged they are in real time, ranking each lead on a points system based on each interaction. It also allows salespeople to open each lead's information card within the Convert platform to access information such as the source of the lead, number of days in the database, and more. Salespeople can follow leads and receive alerts about everything they do within their companies' websites.

CAB (Create, Advertise, Blast) allows marketers to create Facebook ads and marketing email straight from the content already published on their companies' websites. With CAB, marketers can go straight to a page within the website, type in Curaytor's unique URL, and the Facebook ad page will instantly appear with built-in suggestions to best amplify each message. Once the ad is created, it will automatically create the email blast, writing the copy and allowing users to choose lists that are already in the system to distribute.

"CRM systems have been around for more than 20 years, and it just isn't enough to convert leads anymore. We saw a need for a conversion manager rather than a customer relationship manager, which is the genesis for Convert," said Chris Smith, CEO and co-founder of Curaytor, in a statement. "We also understand that small business owners without a dedicated marketing team need a way to create Facebook ads and marketing emails quickly, and we're confident they'll find the process to be painless with CAB, especially since all the content being pulled from Brain has proven success and high engagement rates. Using the technology and tools behind Curaytor, small business owners can grow their businesses faster as they generate and create more leads through our simplified digital marketing platform."

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