• February 25, 2016

Cresco Launches Marketing Analytics 2 Action (MA2A)

Cresco International has released Marketing Analytics 2 Action (MA2A) to help companies reach out to customers and leverage real-time, customer journey analytics.

"Marketing Analytics 2 Action is now such a valuable offering to be able to provide to our clients," said Sanjeev Datta, practice director at Cresco International, in a statement. "With perfecting the offering internally, we can now use IBM technologies to help monitor and analyze customer intelligence, marketing strategies, and real-time social media marketing initiatives. We see it crucial to create Marketing Analytics 2 Action as an offering that can really help companies take their customer intelligence through targeted marketing with insight on the customer journey to a whole new level."

Marketing Analytics 2 Action is a products suite that offers customer journey analytics, social media and predictive marketing analytics, marketing automation, campaign management, and predictive intelligence.


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