Contently Launches Contently Social
Contently, providers of a content marketing technology solution, has released Contently Social, which includes enhanced social integrations and the expansion of its freelance creative network to include more than 600 social strategists and creators.
"As social platforms have grown up and increasingly become destinations unto themselves, social publishing has become deceivingly complex," said Contently Chief Technology Officer and Co-Founder Dave Goldberg in a statement. "To do effective content marketing across channels, brands need technology to ensure quality control and to increase efficiency, as well as skilled professionals to oversee the process. Contently Social provides brands with the technology, creators, and strategists to do just that."
Contently's social integrations allow companies to plan, create, and publish for LinkedIn, Facebook, and Twitter, seamlessly combining social content with the rest of their content marketing materials, all on one platform. Contently Social also provides access to freelance social strategists, social creators, and brand editors to produce channel-specific content that adheres to company guidelines.
Contently Social allows companies to do the following:
- Plan and create social posts with larger pieces of content, like articles, videos, or infographics;
- Streamline approval workflows and ensure quality;
- Schedule posts for specific audiences at optimal times;
- Plan and create social posts as standalone pieces; and
- Track and optimize content production and performance based on custom metrics.
"It's a given that social is crucial to content success, but too often it gets treated as an annex to the process. Content gets published, and someone from another team picks up the ball and decides how to use it on social channels," said Contently's vice president of enterprise services, John Hazardm in a statement. "With our network of freelancers operating within Contently Social, brands can take a social approach to stories right from the start. Freelancers file stories with social in mind, and our brand editors review copy and images for social channels that's ready when the story is published."
Contently Acquires Docalytics
The acquisition of Docalytics extends Contently analytics to downloadable content.