Contentful Acquires Ninetailed

Contentful, a composable content platform provider, will acquire Ninetailed, a structured content personalization and experimentation solutions provider, allowing Contentful to offer a scalable, AI-driven personalization solution integrated into the Contentful platform. Financial terms of the deal were not disclosed.

The combined offering will leverage composability, an API-first architecture, generative artificial intelligence, and edge delivery. Customers can identify, select, experiment, and analyze personalized experiences across channels without creating new workflows. .

"Personalization has long been a goal for marketers, but driving meaningful ROI at scale has been challenging due to fragmented tool chains, high development and content production costs, and poor customer data integration," said Karthik Rau, Contentful's CEO, in a statement. "Ninetailed seamlessly integrates with Contentful, providing smooth workflows, code-free experiment creation, and robust connectivity. Ninetailed's products radically simplify personalization of digital experiences."

"Joining forces with Contentful means customers will benefit from a fully integrated, AI-native personalization solution paired with a robust composable content platform," said Ninetailed Co-Founder and CEO Andy Kaiser, in a statement. "My fellow co-founder Alexander Braunreuther, the Ninetailed team, and I are beyond thrilled to be joining Contentful, where we'll have the opportunity and resources to rapidly iterate and bring category-changing innovations to market."

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