Constant Contact Introduces Catalyst

Constant Contact, a marketing platform provider, has launched Constant Contact Catalyst, an artificial intelligence marketing solution that plans, executes, and drives growth across marketing channels, giving small business owners agency-level work while maintaining control.

Catalyst will scan businesses' digital footprints to understand their voices, then build itemized plans that they can review in a chat interface, enabling brainstorming and strategy from a single prompt. It helps businesses show up across email, social sites like Facebook and Instagram, SMS, ads, Google business profiles, and their websites. Catalyst creates the content, SMBs approve it, and Catalyst handles the execution on their behalf. Marketing won't remain static, as Catalyst ties to business outcomes with system integrations that feed results from one week to the next, getting smarter each time.

While Catalyst does the heavy lifting, SMBs stay in complete control. They choose which channels Catalyst uses, edit anything in the proposed plan, turn off access to any channel, and approve the plan in Catalyst before it goes live.

"Small business owners are experts at what they do," said Frank Vella, CEO of Constant Contact, in a statement. "Most of them can't justify hiring a marketing pro, and they shouldn't have to. Catalyst gives them that professional expertise: It builds the plan, does the work, and learns what's working, all in the owner's own voice. They stay in charge; Catalyst handles the rest. Marketing should be that simple."