CommerceTools Launches commercetools for Growth

commercetools, a provider of digital and headless commerce solutions, has launched commercetools for Growth to help mid-market companies create modern shopping experiences across multiple channels with pre-composed microservices, API, cloud-native, and headless (MACH) components.

Built on MACH principles and derived from commercetools' acquisition of Frontastic (now commercetools Frontend), commercetools for Growth provides a starter kit for businesses to compose engaging customer experiences across multiple channels and markets.

"After seeing the great impact commercetools has had on enterprise businesses and the profound growth we've experienced over the past year, we're excited to introduce commercetools for Growth to the market and bring the power of MACH to mid-market brands," said Dirk Hoerig, CEO and co-founder of commercetools, in a statement. "commercetools for Growth provides the foundation that brands can grow into, not out of, as they scale to reach new channels and markets and provide customers with unparalleled brand experiences."

"Our goal with commercetools for Growth is to finally enable consumer-facing brands to execute the innovative, creative ideas required to provide the experiences today's consumers expect and demand and allow them to have fun while building them," said Thomas Gottheil, senior vice president of commerce experience at commercetools, in a statement. "There are tens of thousands of brands that are struggling to unlock their digital potential due to the limitations of their technology stack. With commercetools for Growth, we've customized solutions perfectly to meet the needs of these organizations. By using highly adaptable services, commercetools for Growth offers unparalleled flexibility that enables brands to build exceptional experiences that can scale across markets."

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