Campaign Monitor Introduces Campaign Monitor for Publishers

Campaign Monitor, a provider of email marketing software, has introduced Campaign Monitor for Publishers to help publishers deliver highly relevant content, grow their email marketing lists, and drive audience engagement.

"Publishers have unique email marketing needs because their audience has expectations for email content, length, and frequency that differs from other industries," said Kraig Swensrud, chief marketing officer at Campaign Monitor, in a statement. "With more than 10,000 customers in the publishing industry, we have prescribed the best practices and simple do-it-yourself technology to help publishers deliver messages that resonate with their audience."

With Campaign Monitor for Publishers, now every publisher can drive audience development and engagement for digital publishing with new industry-specific technology, including the following:

• Industry-specific product integrations to grow email marketing lists: With Campaign Monitor's integrations to the world's leading publishing platforms, including out-of-the-box and flexible sign up forms for Wordpress and Facebook pages, publishers can fully host and manage sign-up forms.
• Drag-and-drop tools to curate content: With Campaign Monitor's drag-and-drop email design tools, anyone on a publishing team can create pixel-perfect email campaigns with the unique content format that aligns with their brands.
• Email automation: With Campaign Monitor's email automation, publishers can create a series of personalized email.

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