CallRail Connects Healthcare Marketing to Patient Outcomes Through Integrations

CallRail, a marketing lead engagement platform provider, has released healthcare capabilities that enable practices and their marketing partners to connect marketing investments to booked appointments and patient outcomes.

At the center of the update is CallRail's expanded healthcare integration library, which now connects with 15 leading electronic health record and patient management systems, including athenahealth, Dentrix, Eaglesoft, eClinicalWorks, ModMed, and Open Dental, through its NexHealth partnership.

CallRail is also introducing suggested healthcare outcome tags based on the results healthcare businesses actually track. The tags help teams understand the outcome of each conversation automatically.

By connecting lead and appointment outcomes to marketing activity, healthcare organizations and their agencies gain a more complete view of performance, including campaigns executed through Google Ads, Performance Max, and other advertising channels.

"Healthcare practices are investing more in marketing, but that investment can drive growth only when teams understand what happens after a lead reaches out," said Kara Kelly, vice president of platform strategy at CallRail, in a statement. "These capabilities connect marketing activity to the outcomes practices actually care about while taking work off of the intake and front-desk teams."