CCDR Media Launches Click-to-Call Product
CCDR Media, the cross-channel direct response division of digital media holding company CPXi, has launched its Click-to-Call business.
This announcement follows an extremely successful beta, during which the division saw adoption increase by 257 percent month-over-month. CCDR Media attributes much of its early success to the selection of leading call intelligence company, Invoca, as its exclusive post-click mobile attribution platform. Invoca's platform allows CCDR Media to collect and process the post-click data necessary in the optimization of online click-to-call campaigns.
"While Click-to-Call is not new to the digital landscape, the fact is that until recently the use and adoption of it has lagged, largely because the reporting and technology had not yet caught up with the need for measuring performance beyond the click," said CCDR Media's vice president of sales, Jonathan Rykman, in a statement. "A platform like Invoca provides that kind of post-click data and analytics in real time, which has allowed us to greatly expand our knowledge and optimization capabilities in this flourishing direct response channel. Having this information is vital to the success of any campaign, not only for the ability to scale to large volume, but more importantly, being able to generate the highest level of quality for our clients."
"From attribution to intent, our platform helps marketers gain complete transparency into their customers' journey across digital, mobile, and offline touch points so they can optimize their marketing spend," said Drew Thorne-Thomsen, senior vice president of business development at Invoca, in a statement. "We love working with companies that understand the role that click-to-call can play in the digital DR mix, path to purchase, and customer journey, CPXi and CCDR Media clearly get it and are positioned for success."
"We see a real opportunity in the future of direct-response campaigns that originate online but are designed to generate and measure offline actions. Marketers that are not leveraging click-to-call advertising to drive inbound calls are missing out on high-value leads. CCDR Media now helps advertisers integrate valuable click-to-call campaigns into their direct-response mix with robust reporting and analytics," said Jeff Hirsch, president of CPXi, in a statement.