• April 16, 2015

Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns

Bronto Software, providers of a marketing platform for commerce, has launched Socialite, a significant expansion of its capabilities to support marketers' campaigns across social channels.

Socialite capitalizes on the interplay between email and social marketing campaigns, working with Facebook Audiences, Facebook Tabs, Instagram, and Twitter Cards. This app provides management of these networks within a single dashboard.

"Socialite provides extraordinary functionality to help commerce marketers better engage customers from social networks and see measurable results," said Joe Colopy, CEO of Bronto Software, in a statement. "It opens a new chapter for our customers to drive revenue in the social space with Bronto."

Socialite helps commerce marketers to do the following:

  • Maximize engagement with Facebook Audiences: Commerce marketers can create a Custom Audience in Facebook based on a segment in the Bronto Marketing Platform (BMP) to drive more engagement with targeted ads. They can also automatically import and export files to create a lookalike Audience for targeting new, potential customers.
  • Increase sales with Instagram Shopping: Commerce marketers can promote their products with Instagram posts and trigger ready-to-shop emails to interested users who liked those specific posts.
  • Drive email list growth on Facebook and Twitter: Commerce marketers can create and publish a custom tab on their Facebook pages for capturing email opt-ins and other contact data, with a drag-and-drop form builder directly from within the BMP. Marketers can also capture email opt-ins from Twitter Lead Generation Cards and automatically trigger email events in the BMP.
  • Track social marketing revenue: Commerce marketers have visibility into their social media marketing campaigns with a highly intuitive dashboard to track and optimize their performance.

"We're excited about using Socialite to elevate our commerce marketing efforts via the social channels, especially the Instagram Shopping feature," said Chris Prawdzik, CEO of Body Candy Body Jewelry, in a statement. "We look forward to seeing how Socialite helps us measure the effectiveness of social initiatives, improve campaign results and, ultimately, drive more revenue."

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