Brandlive Expands Omni-channel Live Video Platform

Brandlive has updated its Omni-channel Live Video Platform with customization features to help companies and retailers launch, manage and measure live video events across brand-owned sites, mobiles apps and social channels.

"Live video is no longer a check-box or something to experiment with. It's quickly becoming a vital part of the marketing mix," said Fritz Brumder, CEO and co-founder of Brandlive, in a statement. "Brands are now recognizing the opportunities that live can bring to training and sales through their owned and operated web properties."

The new roll-out includes the following features:

• Simulcasting directly to to social channels like Facebook, Twitter, and YouTube; users can also share and track events on any platform;
• An At-a-Glance Dashboard, providing a comprehensive view of live video initiatives, including registration info; live and on-demand viewing data, viewer retention, product marketing and sales activity, as well as more specific details on any events that are either coming up or being viewed on-demand;
• Visual event set-up with a visual page builder to create, preview, and publish content, images, theming, settings, and registrations; and
• Expanded analytics around event effectiveness in attracting, engaging, and retaining viewers with the Activity Overview, including number of registrations, live event page views, live event viewing activity, live viewer retention, product activity, and commenting activity.

Brandlive's live video platform has powered more than 6,000 enterprise events to date for companies like adidas, Cabela's, Levi's, The North Face, and REI.

"Brandlive's turnkey platform got us up and running quickly in the live-streaming space. Our specific e-commerce focus demands flexibility to support both episodic and larger seasonal shows, and Brandlive has been a strategic part of our ability to innovate with different formats," said Peter Bavaro, vice president of video advertising and integration at Triad Retail Media, in a statement. "To date, our live events have reached new audiences and allowed some of the world's largest brands to demonstrate, discuss, and naturally sell products directly on their own sites, and we're excited to adopt new platform features as they become available."

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