With the ability to leverage data and event flows from Segment APIs, Boomtrain customers can now implement personalization and automation without complicated developer work. For example, if a Boomtrain customer is tracking shopping cart abandonment with Google Analytics, she can use Segment to push those events back to Boomtrain, and then trigger personalized messages based on them -- no custom code required. Segment customers now have the ability to leverage artificial intelligence within their existing marketing stacks, further increasing their top-line marketing KPIs with dynamic content and real-time personalization.
"Our new Segment integration unlocks exciting potential for customers using their services. Boomtrain's artificial intelligence and personalization capabilities can now be enabled by flipping a virtual switch," said Neej Gore, Boomtrain's vice president of business operations, in a statement.