• November 21, 2016

BlueJeans Launches onSocial

BlueJeans Network, a provider of cloud-based video communication services, today released BlueJeans onSocial, a video communications platform to extend broadcasting capabilities to Facebook Live.

BlueJeans onSocial enables individuals, influencers, and companies to bring people together, create shared experiences, and broadcast them to the world over live video in real time.

BlueJeans offers two distinct onSocial products. Its new onSocial Personal offers anytime live broadcasting opportunities to small businesses and individuals for up to 25 active participants from any device or machine and can be purchased online at a promotional price of $39.95 per month. Larger companies can purchase onSocial Studio, previously known as BlueJeans for Facebook Live, enabling as many as 100 participants in different locations to connect and broadcast conversations to millions over Facebook Live, with a number of high-end production features to maximize video quality.

"Facebook Live tapped into consumers' love of video and offers an incredible way to share and communicate. Now we want to take it to the next level, from one person's experience shared with the world to a completely shared experience in which the world can participate," said Lori Wright, chief marketing officer at BlueJeans, in a statement. "And clearly people are excited about the opportunity for Facebook Live to do more. Our beta period reflected an incredible range of uses, greater than we had initially imagined. As such, we created a differentiated product offering in order to meet the wide variety of needs."

"Blue Jeans is incredibly easy to use and offers an unprecedented opportunity to connect with our fans and television producers by engaging them in an interactive discussion," said Rudy Bacharty, director of social media marketing at Outdoor Sportsman Group, in a statement "We were among the first to sign up for the OnSocial beta. From our first public Facebook Live broadcast, we've seen our social metrics jump substantially, which we all know is the holy grail of social media."


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