Bloomreach Partners with Databricks

Bloomreach, a marketing personalization platform provider, has partnered with Databricks, the data and AI company, on an integration that will allow marketers to import data directly from the Databricks Data Intelligence Platform into Bloomreach.

Bloomreach's integration with Databricks gives marketers direct access to their organizations' comprehensive lakehouse architectures. The solution enables real-time synchronization of customer profiles, behavioral events, and product catalogs, ensuring marketing campaigns are built on the most accurate data available.

The integration unlocks the following:

• Enriched Customer Profiles -- Marketers can import detailed customer attributes from Databricks, including purchase history, demographics, and loyalty status for advanced segmentation.
• Real-Time Campaign Triggers -- Teams can leverage live event data or updated customer attributes to trigger timely, relevant marketing campaigns based on recent customer behaviors.
• Synchronized Product Catalogs -- Product information remains accurate and up-to-date across all marketing channels through automated synchronization with Databricks data.
• Advanced Loyalty Programs -- Businesses can import loyalty program data to create targeted campaigns based on membership tiers, points balances, and reward statuses.

"Modern marketers need data and insights to be actionable within their marketer-friendly solutions," said Meera Murthy, general manager and vice president of product for Bloomreach Engagement, in a statement. "Our native integration with Databricks bridges the gap between data and activation. We're putting the power of enterprise-grade data directly into marketers' hands, enabling them to create hyper-personalized experiences without waiting for IT teams or struggling with complex data siloes."