Bloomreach Launches Ask Me Anything Capability

Bloomreach, a personalization company, today launched the "Ask Me Anything" agentic capability that transforms the search bar into a single entry point where shoppers can search by keyword, ask conversational shopping questions, and even get help with customer service.

Powered by Bloomreach's Loomi artificial intelligence engine, the "Ask Me Anything" capability stitches together a number of functionalities. Loomi conversational agent serves as the orchestration layer, recognizing shopper intent and routing each request to the right experience in real time. Keyword searches leverage Loomi's deep capabilities in traditional search and merchandising to give fast, relevant responses. Shopping questions leverage its generative capabilities to provide more thorough expertise and guidance.

Through integrations with third-party customer service agents, shoppers can even ask questions related to orders and returns directly in the search bar. These questions get routed to service agents, plugging into existing workflows and service desk setups.

"Shoppers don't think in channels or tools; they just have questions and needs," said Anirban Bardalaye, chief product officer of Bloomreach, in a statement. "What we've built brings that reality to life for ecommerce. One entry point, powered by Loomi, that understands any intent and returns the right experience instantly. That's the power of having your entire experience orchestrated by a single AI context layer."