Blackbaud’s eTapestry CRM Adds Integrated Data Services from Target Analytics
Blackbaud has released upgrades to its cloud-based eTapestry CRM solution that integrate fully automated data services from Blackbaud's Target Analytics division. These data service tools, which include the Data Health Scorecard and Address Finder, will initially focus on allowing non-profits to improve the quality of donor information. The Data Health Scorecard will serve as the foundational tool to bring automated data health and analytics into the eTapestry solution.
The Data Health Scorecard provides data quality screening automatically each quarter, delivering an A, B or C rating based on the quality of the records in the organization's database. The scorecard then quantifies that score with the amount of money that is being lost due to data problems and provides recommendations to improve database quality.
The AddressFinder connects directly with the Data Health Scorecard. The service automatically returns updated address information for any individual, family, or business that has moved within the past 48 months and integrates this information with eTapestry for processing.
"Historically, we have provided a wide range of data services to our customers that greatly improve the quality of information they have to better manage relationships with their supporters," said Charlie Cumbaa, Blackbaud's senior vice president of new business development, in a statement. "The new integrated data services tools in eTapestry, introduced with this release, will help all customers better understand the health of their data and easily take action to improve data quality. With better information, we know organizations can build stronger relationships with supporters and more effectively fundraise to support their missions."