• September 23, 2015

Benbria to Unveil Loop Text & Mobile Customer Engagement

Benbria, a provider of text and mobile customer engagement solutions will unveil its Loop Text & Mobile Customer Engagement solution next week.

Loop helps staff and guests engage with one another in a personal dialog using text, Web chat, native app, email, Web site, or kiosk. Loop allows retaurant patrons to rate their satisfaction levels based on food quality, service, and cleanliness. In-store, drive-thru, and take-out guests can enter their Loop ratings on a mobile Web-based app. In-store guests can also enter their Loop ratings on iPads located at kiosks in the restaurants.

Loop text & mobile guest engagement will help restaurants do the following:

  • Improve Guest Satisfaction. Enhance the guest experience by taking advantage of every opportunity to act on requests, suggestions, concerns and compliments.
  • Improve Guest Recovery. Improve loyalty by engaging guests over their channel of choice and resolving their concerns in the moment.
  • Improve Same-Store Sales. Actively engage more guests throughout their journey and drive more revenue via mobile marketing, loyalty programs and up-sell & cross-sell opportunities.
  • Improve Online Reviews. Privately resolve issues before they reach social media and digitally prompt guests to leave positive reviews.

The Loop solution also features a live electronic scoreboard, which gives restaurant staff real-time visibility into guest satisfaction metrics. This lets managers monitor trends, dips in performance, and successes in real time. Reports are scaled from the regional view to show hierarchical data at a corporate level.

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