Bambuser Becomes a Meta Live Video Ads Partner

Bambuser, a video commerce platform provider, has become a Meta Live Video Ads partner.

With live video ads, the livestream itself is the ad creative. Viewers who tap the ad can be directed to the company's own site, where Bambuser's shoppable player carries the full live shopping experience, or to other destinations, such as Messenger, WhatsApp or Instagram Direct. The partnership connects the production quality and conversion of a company-owned live shopping event and the distribution power of Meta's platforms.

"Our customers, from luxury houses to beauty, home, and automotive brands, have proven that live shopping converts. The question has always been how to scale the audience. As a Meta live video ads partner, we can bring new viewers into a brand-owned experience at exactly the moment the show is live," said Adam Joseph, vice president of customer success at Bambuser, in a statement.