Bambuser Acquires HERO from Klarna

Bambuser, a video commerce platform provider, is acquiring Klarna's virtual shopping solution, originally established by HERO. The HERO solution brings personalized customer experiences to e-commerce through chat and video calls.

The integration of the HERO solution into the Bambuser platform is expected to commence immediately. The consolidated SaaS solution will empower companies to offer a more holistic and engaging online buying journey.

"The acquisition of the HERO solution aligns perfectly with our vision to create the ultimate, high-converting shopping experience, combining the convenience of online shopping with the personal touch of in-store interactions," said Maryam Ghahremani, CEO of Bambuser, in a statement.