Avtex Acquires Webfortis

Avtex, a customer experience technology deployment and consulting company, has acquired Webfortis, a Microsoft Dynamics CRM provider headquartered in San Francisco. Financial terms of the deal were not disclosed.

"We are very excited to join forces with Webfortis, which has built a great business around Microsoft Dynamics CRM and is recognized as the industry thought leader in CRM," said George Demou, CEO of Avtex, in a statement. "This acquisition is a good fit for both organizations, and it helps round out Avtex's vision of helping our customers achieve a ubiquitous approach to customer experience technologies. The acquisition will provide Avtex with additional resources, support and custom application development to further leverage the Microsoft Dynamics CRM platform."

"Avtex has a proven history of delivering exceptional customer experiences," said Marc Wolenik, CEO of Webfortis, in a statement. "This acquisition represents a strategic opportunity to expand and enhance the customer desire to have unified and intelligent engagements."

"Webfortis has a proven track record of enabling customer success in productive help desk, customer self-service, and employee self-service scenarios powered by Microsoft," added Bill Patterson, general manager of customer service at Microsoft, in a statement. "The additional focus on customer experience alongside the expertise in contact centers positions Avtex incredibly well to help businesses deliver the exceptional customer service critical to succeed in today's economy."

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