• October 21, 2015

Autopilot Launches Headsup

Autopilot, a provider of visual marketing software for automating customer journeys, today launched Headsup, a new channel for marketers to connect with customers in app, on site, and through mobile.

"In a post ad-blocking world, Headsup empowers marketers to move past interruption-based marketing and towards more personal forms of communication that help customers fulfill their needs throughout their buying journey," said Autopilot CEO and Co-Founder Mike Sharkey in a statement. "The best businesses start with a remarkable customer experience, and with Headsup marketers will have an entirely new channel for engagement."

Headsup equips businesses to do the following:

  • Connect with customers while they are actively engaging, whether that's browsing a Web site or in an app;
  • Guide customers to success by recommending relevant content based on their past behavior and activity. With Headsup, marketers can also provide special offers, schedule appointments, subscribe customers, and even gain feedback in real time;
  • Create a personal touch by including photographs of relevant company employees, helping create a human connection to the business. Headsup messages also allow marketers to include dynamic personalization variables from customer profiles, like their first names, titles, or companies; and
  • Get insights into what's working. ;Autopilot's built-in reporting helps marketers attain performance and revenue goals by comparing content deliverability and engagement rates across email and Headsup channels.

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