Audiencerate and LiveIntent Partner on Email Solution

Audiencerate, an identity hub provider for advertising, is partnering with LiveIntent, a marketing technology provider, to deliver audiences built in email and delivered to the web.

The partnership will allow marketers to access LiveIntent’s full audience taxonomy in the DV360 open marketplace for programmatic campaign activation via the Audiencerate data onboarding platform. Companies will be able to engage with email audiences outside of the email channel as part of their wider digital and programmatic campaigns.

"Email is the workhorse of CRM and consistently the top-performing channel for marketers. This partnership brings all the confidence that marketers have in their email campaigns' intent, targetability, and addressability to the web. As consumers live their lives across devices, channels, and platforms, LiveIntent and Audiencerate are empowering marketers to speak to them consistently across these ecosystems by bringing  these audiences to the web and major platforms like DV360. It represents the future of a truly people-based marketing program that spans device, channel, and platform," said Jon DeGennaro, senior vice president of identity solutions and strategic partnerships at LiveIntent, in a statement.

"Audiencerate's proprietary data onboarding platform was designed to bridge the gap between data providers, agencies, and brands through data-driven targeting and attribution; through our partnership with LiveIntent we can now deliver the audiences that perform in email to the web via our Google integration," said Filippo Gramigna, CEO of Audiencerate, in a statement.

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