Attentive Launches AI Grow

Attentive, providers of an omnichannel marketing platform for retailers, apparel brands, and e-commerce companies, has released AI Grow, its  subscriber list growth product.

AI Grow analyzes website visitor behavior in real time to identify the optimal moment to present email and SMS sign-up invitations. It continuously tests and learns from shopper behavior and performance data to identify and engage visitors more effectively. Performance can be tracked directly in the platform or through third-party analytics tools.

"For decades, retailers have relied on a rules-based approach to engage website visitors, even though every shopper makes buying decisions differently," said Eric Miao, chief strategy officer and chief product officer at Attentive, in a statement. "AI gives us the opportunity to start personalization earlier—at the moment a shopper decides whether to begin a relationship with a brand. By adapting to each shopper in real time, AI Grow brings that intelligence to the very first interaction, helping marketers turn more of the traffic they already have into valuable, long-term customer relationships."