Attentive Adds AI Pro and AI Reporting Functionality

Attentive, providers of an omnichannel marketing platform for retailers, apparel companies, and e-commerce companies, has updated its agentic artificial intelligence marketing solutions with Lifecycle Intelligence within Attentive AI Pro.

Lifecycle Intelligence helps marketers better understand customer behavior, value, and product interests throughout their journeys, helping them decide who to reach and how to engage them.

Lifecycle Intelligence includes ther following three new capabilities:

• Product Affinity, which enables marketers to build dynamic audiences around customer interest in specific products and categories.
• Recency, Frequency, and Monetary Value (RFM), which provides a clearer picture of how recently and how often customers buy, and how much they spend.
• Customer Lifetime Value (LTV), which helps companies understand what customers have spent and what they might spend over time.

"Marketers now have endless data points from their customers and have been begging for an engine that learns from and acts on those signals for years, but the technology just wasn't there until recently," said Eric Miao, chief strategy officer and chief product officer of Attentive, in a statement. "Attentive AI is helping brands understand their customers and their interests more clearly. That deeper understanding can drive revenue lift while creating stronger, more meaningful relationships over time."

Attentive is also expanding AI for marketing with Reporting Agent and Model Context Protocol (MCP) capabilities. Reporting Agent gives marketers a conversational way to ask questions about their Attentive program, understand what changed and why, and surface recommendations for next steps . MCP enables marketers to connect external AI tools like ChatGPT and Claude with Attentive, with over 70 tools currently available to streamline campaign creation, audience building, reporting and more.

Related Articles

Attentive Adds AI Marketing Tools

Push notifications and Analytics upgrades among the new features delivered in Attentive's latest release.