• May 26, 2020

AppsFlyer Integrates with Campaign Management Platforms

AppsFlyer, an attribution provider launched a Campaign Management integration with several marketing platforms, including Bidalgo, Algolift, Bidshake, and Appsumer, allowing users to automate the flow of their attribution data to the platform of their choice.

This integration lets AppsFlyer's campaign management partners offer richer and more granular data in real time.

"Using the Campaign Management integration, we were able to give marketers total access to a wider array of data and insights across all the core channels supported by AppsFlyer and leverage our AI-powered creative and media insights," said Niv Yemini, chief technology officer at Bidalgo, in a statement.

"We recently implemented this integration with a number of app and game publishers to help them monitor critical KPIs and automate their UA process," said Stephane Pitoun, CEO of Bidshake, in a statement. "The true value is that our clients can focus on what they do best: create and publish great apps and let the attribution and automation experts support them by keeping their performance marketing profitable and efficient."

Through AppsFlyer's Campaign Management Integration, performance optimization decisions for advertisements can be made with no human intervention. These automated changes, along with manual alterations, are executed multiple times per day and can be implemented in real time.

"Mobile marketers are faced with the daunting task of managing multiple platforms and dashboards to keep up with the increasing number of user acquisition channels," said Ziv Peled, chief customer officer at AppsFlyer, in a statement. "With AppsFlyer's Campaign Management integration, marketers can streamline their optimization workflows and gain access to richer insights faster than ever before, all through their preferred campaign management platform. This is just our first step towards enabling a truly open ecosystem where brands have the flexibility to choose from a variety of solutions while leveraging AppsFlyer's accurate attribution data."

"AppsFlyer's approach aims to provide a single comprehensive view of the customer across multiple touchpoints, connected devices, digital platforms, and media channels. Understanding the role of the mobile app install opens the door to more coherent strategizing around the diverse array of channels like mobile web or OTT," said Keith Dawson, principal analyst for customer experience and commerce at 451 Research, in a statement. "The company's deep partnership resources give it access to native data on installs. Coupled with a sophisticated engine that resolves discrepancies between media sources, AppsFlyer's toolset lends visibility into an arena of marketing spending that is difficult to obtain."

"Using AppsFlyer and Bidshake helps us leverage attribution data to its full advantage, apply our predictive models, and execute optimized decisions across campaigns and channels, automatically and in real time," said Nimrod Klinger, UA and marketing team lead at Crazy Labs, a mobile gaming publisher, in a statement. "Switching to an automated process allowed us to save 50 percent of the time spent on optimization and increase our campaigns'; ROI."

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