• September 25, 2015

AppFigures Integrates with Adobe Analytics

appFigures has integrated its app store intelligence platform with Adobe Analytics. The integration gives appFigures and Adobe Analytics users full access to a wide-range of app store performance insights from the appFigures platform, with all metrics now viewable alongside other mobile marketing data within Adobe Analytics.

appFigures provides comprehensive reports on app store success, with metrics on downloads, revenue, returns, ranks, ratings, and more, all in near real time. By integrating appFigures with Adobe Analytics and making the platform's app store intelligence data directly available in the Adobe Analytics dashboard, companies get a more complete view of mobile app and marketing performance.

The integration will provide Adobe Analytics business customers with app store data from more than 30 data sources, including all major app stores (iOS App Store, Google Play, Amazon Appstore, and Windows) and more than 20 unique ad networks, such as Apple's iAd and Google's Admob.

"We built appFigures to help businesses and mobile developers make smarter and better decisions," said Ariel Michaeli, co-founder and CEO of appFigures, in a statement. "Like us, Adobe understands the value of data that can drive actionable insights and positive business outcomes. Integrating our app store data directly into Adobe Analytics empowers app makers, giving them a full, 360-degree view of all of their mobile data in one place. This will help them make the best possible decisions to meet mobile performance objectives and goals."

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