Anteriad Introduces AnteriadIQ

Anteriad, a B2B marketing technology provider, has introduced AnteriadIQ, an artificial intelligence-powered experience that helps marketers investigate growth opportunities and develop campaign audiences through conversation.

Anteriad's proprietary architecture brings each client's own first-party data and signals, such as purchase, account, product, and engagement information, together with the B2B data, intent signals, and buying-group intelligence that Anteriad builds and maintains. AnteriadIQ interprets each question in the context of the marketer's products, customer relationships, and campaign objectives, so its answers draw on what the client knows about its own customers and what Anteriad sees across the market.

Within the same conversation, marketers can explore customer and prospect activity, investigate website visitors not yet in their database, and discover accounts showing intent related to their products or similar offerings. They can also identify relevant buying-group roles and additional contacts to engage. AnteriadIQ returns findings and audiences that can be examined and refined through follow-up questions as campaign plans take shape.

"Every new campaign question can send a marketer back for another round of data and analysis," said Rob Sanchez, CEO of Anteriad, in a statement. "With AnteriadIQ, we're improving speed to insight by making that investigation more interactive, so marketers can follow an opportunity as it develops. Our buyer intelligence, knowledge of the client's data, and experience delivering campaigns give that work a practical purpose: helping marketers decide whom to engage and why."

"AnteriadIQ is our AI reasoning and planning engine, turning complex data into actionable intelligence," said RK Maniyani, chief technology officer of Anteriad, in a statement.