Analyze Launches Clientell
Analyze has launched Clientell, a blend of automated marketing analytics and data science as service.
Clientell supplies real-time marketing insight, buying behavior, personality traits, and socio-metric indicators of consumers. It looks at more than 350 unique variables to uncover marketing insights to help companies implement the right messaging or strategic data-driven campaigns. Clientell drives the right message and content via direct mail, email, social media, landing pages, etc., and includes Web site tracking, lead scoring, social listening, and marketing automation.
"It's a unique blend of industry-leading software, data science, and digital marketing consulting as a service. A true end-to-end marketing solution," said Adrien Laffitte-Smith, vice president of sales and marketing at Analyze, in a statement.
Analyze now offers Clientell as a white-label solution for marketing and advertising agencies.
"Using automated data marketing science, Analyze improves upon current data-marketing trends by allowing businesses to engage, capture, nurture, and convert potential clients through diverse campaigns. Clientell executes real-time analytics, marketing insight that leverages our customers conversion data," Laffitte-Smith added.