Alliant Launches PurchaseCore

Alliant, a source of consumer data and intelligence, today launched PurchaseCore, a consumer purchase behavior data solution to help marketers identify and reach the consumers most likely to buy across brand affinity, category purchasing, and in-market signals built from billions of real transactions.

PurchaseCore extends Alliant’s predictive capabilities with visibility into purchase potential beyond their own first-party data. With 500 purchase behaviors across 30 verticals, PurchaseCore provides brand- and category-level purchase insights and in-market signals across automotive, consumer packaged goods (CPG), retail and apparel, travel and hospitality, dining, and more.

"What people buy is one of the strongest signals of what they'll do next, but much of that activity happens beyond what brands can see in their own data," said Scarlett Shipp, CEO of Alliant, in a statement. "PurchaseCore brings that visibility to marketers at scale, with purchase affinities and in-market signals that offer strategic opportunities for brands to find new customers, grow the ones they already have, and invest with confidence. We're giving marketers a clearer picture of consumer behavior and the ability to put those insights to work."

PurchaseCore supports customer acquisition, audience development, first-party data enrichment, and predictive targeting. It is designed to complement PeopleCore, Alliant's consumer data solution, which provides predictive psychology-driven insights into who consumers are and how they make decisions, including their motivations, channel preferences, and purchase mindsets.

"PurchaseCore is designed to be practical. It's grounded in real transactions, delivered where marketers already work, and built to pair with PeopleCore," said Dave Taylor, chief product officer of Alliant, in a statement. "PurchaseCore points to what consumers are likely to buy next, and PeopleCore adds the why. Together, they give our clients a fuller view of the consumer than most standalone data assets."