At its Adobe Summit user conference this spring, Adobe introduced Segment IQ. This week, it introduced the first live feature within that category, Segment Comparison for Analysis Workspace, an audience analysis and discovery tools within Segment IQ that discovers the differences between sets of target audience segments through automated analysis of metrics and dimensions.
With Segment Comparison, marketers and analysts can gain visibility into which segments are most important to their businesses and why. It allows companies to complete a comprehensive segment analysis within just minutes and compare every single dimension, metric, or data point between any two segments automatically, discovering the most significant differences between each.
"In speaking with customers, we saw analysts spending an incredible amount of time comparing various segments with each other in order to understand the actionable differences between them. Segments often overlap with each other or have non-obvious differences lurking deep within the data, and uncovering these insights is like picking a needle out of a haystack. Sifting through these cascades of data manually to find the most significant differences is often impossible," Trevor Paulsen, a product manager specializing in data mining and predictive analytics techniques for customer intelligence for the Adobe Analytics compute platform, wrote in a blog post.