Adobe Adds Insights to Experience Cloud

Adobe today introduced new capabilities in Adobe Experience Cloud to help companies leverage their first-party data to deliver more personalized customer experiences.

These new capabilities include the following:

• Expanded first-party data sets through secure partnerships and an integrations of Adobe Experience Platform Segment Match into Adobe Real-time Customer Data Platform (CDP) so companies can securely enrich their matching first-party profiles with segment metadata for better insights;
• Daily delivery of key insights, like audience growth trends and customer growth analysis, to determine which channels drive the most engagement;
• Real-time data and digital asset management, as Adobe Journey Optimizer with Adobe Experience Manager Assets Essentials helps companies deliver personalized messages and promotions along with digital asset management and AI-supported workflows; and
• An artificial inteliigence framework for Live Search for Adobe Commerce that will allow merchants to provide their shoppers with relevant and personalized search-as-you-type results.