ActiveCampaign Adds Connectors to Active Intelligence

ActiveCampaign, a marketing platform provider, has expanded Active Intelligence with prebuilt connectors for Asana, Calendly, Google Ads, JustCall, LinkedIn Ads, Stripe, Typeform, Webflow, Wix, and any other system that supports the Model Context Protocol.

With those tools connected, Active Intelligence draws on marketing data, brand guidelines, customer context, campaign history, and other information sitting in the marketing technology stack.

"Marketers already have the information they need to run great campaigns. It's just spread across the tools they use every day, and pulling it together is work nobody has time for," said Chai Atreya, chief product and technology officer of ActiveCampaign, in a statement. "Active Intelligence knows the customers, the campaign history, and what has worked before. When a marketer connects a new tool, that context is what turns a live list of bookings or inventory into a campaign that fits their business. The distance between learning something and acting on it gets a lot shorter."

MCP support builds on Active Intelligence 3.0: Wavelength, which uses account history and performance patterns to surface opportunities and act on them.