-->
  • May 12, 2020

ActionIQ and SparkPost Partner for Email Solution

ActionIQ, a customer data platform provider, and SparkPost, an email delivery and analytics provider, have launched an integrated solution bringing real-time email delivery, intelligence, and personalization.

The combined solution delivers improved personalized and contextual email experiences to customers.

"A lot of our clients are moving to a hub-and-spoke marketing stack, where data, intelligence, and orchestration lives within a centralized CDP hub and the spokes are the delivery systems," said Justin DeBrabant, vice president of product at ActionIQ, in a statement. "SparkPost enables that model perfectly. They also bring real-time integration of sending and analytics, which means faster, smarter delivery with deeper insights. We're excited to be able to seamlessly capture real-time customer data and support the delivery of meaningful, valuable communications swiftly and effectively."

ActionIQ's platform unifies data to drive intelligence and cross-channel personalization, including in email. SparkPost offers deliverability analytics and intelligence, which is fed in real-time back into ActionIQ.

"Meeting the data aggregation and analytical needs of enterprise-level email programs is not an easy task," said Hal Muchnick, chief commercial officer at SparkPost, in a statement. "By combining the power of ActionIQ and SparkPost's intelligent email solutions, organizations can deliver data-powered, highly tailored communications cost-effectively. This drives better engagement for the reader and improves their on-going brand experiences."

CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

SparkPost Launches Signals Predictive Email Intelligence Platform

Sparkpost Signals unifies email deliverability and analytics into one product.

SparkPost Updates Email Recipient Validation

Updates to SparkPost Recipient Validation increase email deliverability

RRD and ActionIQ Partner on Customer Data Platform

R.R. Donnelly is partnering with ActionIQ to add functionality to its customer data platform.