Acquisio Releases Acquisio Social

Acquisio, a provider of acquisition marketing solutions, today introduced Acquisio Social for ad agencies and local resellers to create, test, and manage Facebook and Instagram campaigns within the Acquisio Search platform.

Acquisio Social is the result of a technology partnership with mid-market Facebook advertising provider AdEspresso and is designed to simplify the process of creating, managing, testing, and optimizing Facebook and Instagram ad campaigns.

Acquisio Social offers the following capabilities:

• Rapid Simultaneous Campaign Deployment: advertisers can deploy and manage many campaigns at the same time;
• Wideband A/B Testing: hundreds of ad variants can be tested and alternate text, images, headlines, and segments can be set up and deployed on each ad within minutes;
• Sophisticated Analytics: extensive analytics focus on key metrics to measure success, reveal top-performing ads, and help replicate success; and
• Campaign Coaching: advertisers can pull actionable insights that prevent cost overruns due to unconverted clicks and likes.

Acquisio Social compliments Acquisio Search, a local marketing management platform that includes Acquisio’s bid and budget management, machine learning-driven technology.

"Acquiso Social has provided us with a very effective platform to manage all of our Facebook, Instagram, and search campaigns in a single interface," said Lee Goldberg, co-founder of Vector Media Group, in a statement. "The addition of great ad creation and A/B testing tools provides significant efficiencies vs. Facebook Power Editor."

"Acquisio's DNA is firmly rooted in the integration of search, social, and display," said David McIninch, chief revenue officer at Acquisio, in a statement. "Facebook has become a powerhouse in driving the social intersection of brands and individuals, so in developing Acquisio Social, we looked to provide the best possible experience for our SMB and agency clients and deliver the kind of results we're accustomed to seeing in search. Facebook and Instagram continues to make their platforms more accessible, and we are confident that through our partnership with AdEspresso we have a solution for our customers that adds real value over and above Facebook's native tools, directly in the Acquisio Search product."

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