• August 31, 2015

Accenture Acquires AD.Dialeto to Expand its Digital Marketing Capabilities in Brazil

Accenture has acquired AD.Dialeto, an independent Brazilian digital marketing and commerce agency, strengthening its ability to serve clients in the growing Latin American market with digital marketing and commerce services. Terms of the transaction were not disclosed.

AD.Dialeto provides end-to-end marketing services across strategy, media planning, search, mobile, and social, through to digital commerce.

"Brazil represents a huge and rapidly evolving market for many of our global clients, and our mission was clear: to help them reach their target customers in this increasingly connected market," said Brian Whipple, senior managing director of Accenture Interactive, in a statement. "In today's world, marketing demands accountability, and AD.Dialeto has developed a tested formula for marketing ROI and a keen focus on performance at the core of its DNA. With AD.Dialeto, we've found the right company that is strategically and culturally aligned to best position our clients for success, not only for Brazil but for the rapidly growing Latin American market."

"At AD.Dialeto, we're passionate about using digital to achieve the best results for our clients, whether for branding, lead generation, sales, or profits. With Accenture we'll be able to deliver performance-driven digital marketing and commerce services to an even broader set of clients, both nationally and across Latin America," said Leo Cid Ferreira, president and CEO of AD.Dialeto, in a statement.

Accenture in February acquired Gapso, a Brazilian-based analytics company. Other recent acquisitions by the company include Chaotic Moon, a creative technology studio in Austin, Texas; Pacific Link, a set of independent digital agencies serving Hong Kong and Greater China; and Brightstep, a Swedish provider of content and commerce solutions. These moves have strengthened and expanded Accenture's end-to-end digital and marketing services for brand leaders and chief marketing officers globally.

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