6sense Launches Revenue AI
6sense has launched 6sense Revenue AI, a platform that applies artificial intelligence across the entire buyers' journey to capture anonymous buying signals, target the right accounts at precisely the right time, and boost revenue performance with recommendations for the channels and messages most likely to convert.
"Every business wants to generate revenue with greater predictability. But every day, their people work in silos and make numerous guesses about which accounts to prioritize, what to send them, or whether they have quality data to orchestrate a winning campaign," said Jason Zintak, CEO of 6sense, in a statement. "6sense Revenue AI is the only platform to put the power of AI into the hands of every member of the revenue team to make insight-driven decisions, prioritize time and resources with greater accuracy, and realize better outcomes. Our customers report unbelievable success."
6sense, along with recently acquired Saleswhale, also announced its AI-driven email marketing platform beta program for customers to create demand and new opportunities. This brings AI to help with hyper-personalization at scale, creating relevant 1:1 emails and email responses using technographic, intent, and engagement data.
"There is massive potential to apply the power of AI across every stage of the funnel to accelerate conversion and velocity," said Viral Bajaria, chief technology officer and co-founder of 6sense, in a statement. "We are reimagining email, focused on different outcomes: to start a conversation, instantly provide relevant information and connect with humans when needed. We want to help marketers realize the dream of no spam. By applying business-focused insights into the buying team, AI can draft a hyper-relevant email that goes miles beyond current personalization to actually deliver value to the prospect and initiate a conversation."
Additionally, new 6sense Pipeline Intelligence capabilities will help B2B marketers plan, track, and forecast pipeline and segment and campaign performance in real time, and makes AI-based recommendations to pivot as necessary to meet or exceed forecast goals.
6sense also enhanced CRM integrations for Microsoft Dynamics 365 Sales and HubSpot CRM to align revenue teams around a comprehensive, actionable data set within the 6sense Sales Intelligence Dashboard or right inside HubSpot CRM or Microsoft Dynamics 365.? Bringing the most advanced insights and actions to where marketers and sellers work. Marketers can leverage 6sense-enriched lead, contact, and account data to segment and analyze audiences while working natively within these CRMs. Sellers can access 6sense insights, alerts, and dashboards directly from within HubSpot CRM or Microsoft Dynamics 365. Revenue operations teams can create a unified source of truth across 6sense and their CRM with data, audience, and AI-driven orchestrations.
Additional Product Improvements included the following:
- Technographic and contact data from Slintel has been added to 6sense Revenue AI to give sellers even greater access to the most up-to-date insights on each account's tech stack.
- 6sense Qualified Accounts (6QAs) are now completely customizable, giving customers the choice of using only AI-driven recommendations for qualified accounts or custom tailoring buying stages and weighted activities. The defined metric qualifies accounts based on their likelihood of being in-market.
- 6sense Orchestration subscribers can now sync contact information from emails and calendars and add them directly to their CRM to understand individuals within buying groups and engage accounts.