• January 1, 2007

Statistically Speaking

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> According to a recent RightNow Technologies survey of 2,551 people conducted by Harris Interactive, 85 percent of respondents revealed that they've had customer experiences so dreadful that they've yelled, cursed, hit and broken things, gotten headaches, felt their chests tighten, and even cried. (RightNow conducted the analysis of the data.) Only 3 percent of respondents noted that they have never had a negative experience with a company. > Paid search marketing spending will experience substantial growth in the next few years, jumping from $6.5 billion in 2006 to $11.1 billion in 2011, according to "U.S. Paid Search Forecast," a report by Jupiter Research. Search marketing claims the largest percentage of companies' online advertising budgets, at 40 percent. > Twenty-two percent of U.S. adults contend that in the past three years a business, government agency, or other organization notified them that the organization had lost, had stolen, or otherwise improperly disclosed their personal information, translating into about 49 million adults, according to Harris Interactive. > Seventy-one percent of the 153 technology executives surveyed for "Technology Executive Connections: Successful Strategies for Talent Management," a new report released from PricewaterhouseCoopers, believe that competition for talent is more challenging in their industry than it is in other industries. > About 109 million U.S. adults have received email attacks by way of phishing this year, compared to 57 million U.S. adults in 2004, according to a Gartner survey. The firm contends that financial losses from phishing attacks in 2006 are more than $2.8 billion and that the average loss per victim in 2006 was $1,244.
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