• September 1, 2005
  • By Coreen Bailor, (former) Associate Editor, CRM Magazine

Statistically Speaking

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  • An independent study of 6,000 mobile users conducted by Intellisync found that the average mobile worker receives 110 emails per day. Of those, 60 percent are read and then deleted, while the remaining 40 percent are saved until workers can return to their desktop or laptop. Only half of 1 percent actually worked with the emails, or moving them from folder to folder, opening other applications, etc.
  • According to Gartner's report "Increased Phishing and Online Attacks Cause Dip in Consumer Confidence," which surveyed 5,000 adult Internet users, the number of people targeted by phishing email attacks grew 28 percent in the year ending May 2005. An estimated 73 million U.S. adults believe they received 50 or more such emails in the past year, up from 57 million in the previous year's survey. More than 40 percent of survey participants reported receiving phishing emails in the two weeks prior to the survey, with another 23 percent in a month's time.
  • An IDC and SMS report on cell phone usage in airplanes states only 11 percent of 52,564 worldwide respondents say they are in favor of using cell phones for voice calls on airplanes, regardless of being in unlimited or designated calling areas. However, 64 percent of respondents approve of passengers using their cell phones for other purposes. The survey also gauges which wireless capabilities the respondents would use the most during flights. Out of 11 activities presented, the majority (54 percent) of respondents stated messaging, which includes instant messaging and email, as the most desired service of choice.
  • The global ERP market is likely to rise through 2009, with SAP and Oracle leading by revenue, according to a report by AMR Research. "Market Analytix Report: Enterprise Resource Planning, 2004-2009" shows that overall global growth was 14 percent in 2004, with 16 percent in North America, 12 percent in Europe, and 19 percent in Asia Pacific. However, when discrepancies in currency rates are taken into account, organic growth was closer to 8 or 9 percent, according to David O'Brien, vice president of quantitative research. The report states that the European market is expected to grow from $8.8 billion in 2004 to more than $12 billion in 2009.
  • Schonfeld & Associates has released the 29th annual edition of its study, "Advertising Ratios & Budgets." The pharmaceutical industry will increase spending on advertisements by more than 10 percent in 2006 and exceed $21 billion. Advertising growth by telecommunication service companies will be 5.9 percent in 2006 with estimated spending of more than $22.2 billion worldwide. Ad spending for wireless communications services will continue increasing, up 9.1 percent to $12.8 billion. Cable and satellite TV services will spend $2.4 billion in 2006 for advertising, up 15.9 percent.
  • An Accenture survey, "Digital Home Solutions: Issues, Trends, and Consumer Insights," found that more than 80 percent of consumers cite cost as the number one barrier to purchasing a digital home solution. Seventy percent of consumers would prefer a single provider of the content, services, and digital devices that comprise what they envision as the digital home of tomorrow. The study was administered by Research International.
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