• October 1, 2003

CRM Defined: Click-Stream Analysis

Article Featured Image
As the cornerstone of Web analytics, click-stream analysis tracks a Web-site visitor's actions while she visits a site. The data provided by click-stream analysis can help site designers and marketers decide how to alter site navigation options to improve the chances of making a sale, and it can help them find ways to better serve their customers.
CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues