• October 18, 2004

CRM Around the Globe

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  • 41 percent of executives in Australia and 35.6 percent in India plan to substantially increase their investment in CRM
  • 45 percent of managers in China believe IT will affect revenue growth most within the CRM/customer service areas
  • 58 percent of executives in Singapore expect IT to have the greatest impact on improved customer service
  • 30 percent of top execs in South Korea view customer service as a key competitive advantage in periods of economic growth Executives in the United Kingdom say integration of processes and CRM are the top two areas in which technology will have the greatest impact on revenue growth over the coming 12 months.
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