Biographical Information
Jessica Tsai
Assistant Editor, CRM magazine
1-212-251-0608, Ext. 105

Jessica covered marketing and business intelligence for CRM magazine and destinationCRM.com until early 2010. She received her BA from Wesleyan University, where she served as the editor-in-chief of the Wesleyan Yearbook. At university, Jessica displayed her writing talents in some of her published works for her psychology major. Jessica also pursued her interest in language and composition when she participated in a Duke Study Abroad program in China, where she completed classes in Chinese language and composition and tutored Chinese college students in English.

Articles By Jessica Tsai
Companies should be rightly proud of their environmental improvements. So why can't they market those achievements without seeming mercenary?
Posted 06 Apr 2010 [April 2010 Issue]
Building products distributor BlueLinx does its part for preservation.
Posted 06 Apr 2010 [April 2010 Issue]
U.S. Bank accrues savings by only pitching customers who aren't already likely to show interest.
Posted 06 Apr 2010 [April 2010 Issue]
Posted 06 Apr 2010 [April 2010 Issue]
RightNow Technologies is helping Drugstore.com get better at making its customers look good.
Posted 11 Mar 2010 [March 2010 Issue]
Enterasys Networks wants a relationship, not just efficiency—and Salesforce.com helps deliver both.
Posted 11 Mar 2010 [March 2010 Issue]
Posted 11 Mar 2010 [March 2010 Issue]
Posted 11 Mar 2010 [March 2010 Issue]
Echoing the big players' functionalities, a spate of new releases are pushing CallCopy toward the upper tier.
Posted 11 Mar 2010 [March 2010 Issue]
In a fragmented Web content management field, Clickability's on-demand solution is delivering results in unexpected places.
Posted 11 Mar 2010 [March 2010 Issue]
A timeline of the tumult: The industry's shaken, but that may be a sign that the something's stirring. Here's a chance to look at the big picture—and to remember that not all deals pan out as intended.
Posted 10 Mar 2010 [March 2010 Issue]
The technology analysis industry has seen as much upheaval lately as the sector it covers.
Posted 10 Mar 2010 [March 2010 Issue]
Despite boasts that "the customer is king," a new report finds that consumer insight isn't getting a seat at the table.
Posted 18 Feb 2010
With InfoStreet, a consultancy gets enterprise-caliber efficiency on a small-business budget
Posted 11 Feb 2010 [February 2010 Issue]
Modern nonprofits can't afford to seem like technological backwaters
Posted 11 Feb 2010 [February 2010 Issue]
Why the nonprofit sector should embrace social media and viral marketing
Posted 11 Feb 2010 [February 2010 Issue]
The author, thought leader, consultant, and industry expert chats with Managing Editor Joshua Weinberger and Associate Editor Jessica Tsai to reveal why he wrote the book he swore he'd never write.
Posted 11 Feb 2010 [February 2010 Issue]
The nonprofit sector needs CRM more than it knows, but its relationships are with donors, members, or activists—and technology is rarely a cause worth fighting for. Will the low cost of on-demand solutions finally allow nonprofits to embrace CRM?
Posted 11 Feb 2010 [February 2010 Issue]
The for-profit world should heed the hard-won lessons of the nonprofits
Posted 11 Feb 2010 [February 2010 Issue]
Google Wave isn't the first to wade into real-time collaboration, but the tsunami of buzz may drown the competition.
Posted 11 Feb 2010 [February 2010 Issue]
The author of "How We Decide" discusses the essential role of customer indecision.
Posted 11 Feb 2010 [February 2010 Issue]
Enterprise solution provider is keeping busy with a new edition as well as a new addition.
Posted 30 Jan 2010
Information technology research firm expands its offerings with two recent acquisitions.
Posted 30 Jan 2010
The vendor's latest release focuses on enhancing the customer experience by enabling companies to be connected.
Posted 30 Jan 2010
Companies have always aimed for the customer's heart, but the head may make a better target.
Posted 26 Jan 2010 [January 2010 Issue]
Posted 26 Jan 2010 [January 2010 Issue]
Knowing where consumers are can reveal a lot about who they are.
Posted 26 Jan 2010 [January 2010 Issue]
Video adds a new dimension to Electric Shopping's products and dramatically improves conversions
Posted 26 Jan 2010 [January 2010 Issue]
Online community provider extends its private network to Facebook and Twitter.
Posted 23 Jan 2010
With single-digit growth and the addition of several new niche players, ECM continues to thrive.
Posted 19 Jan 2010
In response to the demand for cross-channel marketing functionalities, the research firm publishes its first report covering this trend.
Posted 19 Jan 2010
The $17.8 million cash purchase of email deliverability specialist Pivotal Veracity is intended to help the marketing automation pioneer compete with best-of-breed email service providers.
Posted 19 Jan 2010
The social business software provider buys a social media monitoring company and plans to extend social insight across the entire enterprise.
Posted 15 Jan 2010
After closing deals at the end of 2009, the social media agency aims to deliver a broad suite of social media capabilities.
Posted 15 Jan 2010
NRF Annual ‘10: With the worst of the economic recession behind them, retailers must seek new growth opportunities through jobs, innovation, and international expansion.
Posted 13 Jan 2010
NRF Annual '10: Consumers are looking for value that goes beyond just a price cut.
Posted 13 Jan 2010
Survey reports that working together makes everyone stronger.
Posted 13 Jan 2010
MindTouch and SnapLogic, two providers of open-source solutions, join together to deliver cost-effective enterprise integration application.
Posted 08 Jan 2010
Another year older, another year stronger-social media continues to gain momentum in the business world.
Posted 07 Jan 2010
Large retailers are seeing record numbers in customer satisfaction but small and midsized businesses still feel the pain of the economy.
Posted 06 Jan 2010
Unable to connect social media to quantifiable results has made marketers wary of the investment, but this year may be the year all that changes.
Posted 06 Jan 2010
The Sant Corp. discovers that even expertise in sales-specific software can be bolstered by an integration with other sales-specific software.
Posted 01 Jan 2010 [November 2009 Issue]
Site satisfaction calls for improvement as customers increasingly look online for information about their health.
Posted 21 Dec 2009
A new solution by eTrigue gives sales a taste of marketing automation.
Posted 04 Dec 2009
Forrester Wave on ECM '09: Steady growth and a spate of consolidation mark the latest report by Forrester Research.
Posted 04 Dec 2009
Attensity's latest release incorporates insight from social networks to enhance a company's own knowledge base for better customer service.
Posted 03 Dec 2009
Forget YouTube sensations and wardrobe malfunctions. After years spent bound up by bandwidth, video is finally able to help your business become the star of the show.
Posted 01 Dec 2009 [December 2009 Issue]
A contest turns the customer service center into a film location.
Posted 01 Dec 2009 [December 2009 Issue]
Customers aren't unreasonable, says author William Cusick -- they just make decisions without necessarily being able to articulate why.
Posted 01 Dec 2009 [December 2009 Issue]
With the help of Brainshark's on-demand Web events, Corporate Visions sees record sales in its consulting business.
Posted 01 Dec 2009 [December 2009 Issue]
Dreamforce '09: The software-as-a-service pioneer unveils what it calls its fourth cloud -- the Collaboration Cloud -- as well as a product called Chatter.
Posted 27 Nov 2009
Dreamforce: In a moving speech to a global audience, Colin Powell reinvigorates the need for the purpose-driven individual.
Posted 27 Nov 2009
Dreamforce '09: A roundup of product releases and enhancements that came out of the so-called "Cloud Event of the Year."
Posted 27 Nov 2009
New solution for online retailers brings the dressing room into the consumer's own home.
Posted 18 Nov 2009
Enterprise 2.0: Andrew McAfee, the man who coined the term "Enterprise 2.0," says the key to the transition involves sharing, not scaring.
Posted 13 Nov 2009
Enterprise 2.0 '09: The concept may be mainstream enough to warrant having a conference in its name, but "enterprise 2.0" still faces criticism from industry skeptics who want to see results before they believe the hype.
Posted 13 Nov 2009
NetSuite's first "premier partner" is a vendor that specializes in making social media work for the enterprise.
Posted 10 Nov 2009
The coauthor of Marc Benioff's new book, Behind the Cloud, reveals the creation story behind the creation story
Posted 06 Nov 2009 [November 2009 Issue]
The AppExchange, Salesforce.com's application marketplace, simplifies the selling process for developers and the buying process for users. What's the catch?
Posted 06 Nov 2009 [November 2009 Issue]
Software-as-a-service has expanded horizons—but your sales reps may ultimately need a unified solution.
Posted 01 Nov 2009 [November 2009 Issue]
SpatialKey's on-demand solution boasts a geographic information system (GIS) that's both low cost and caters to the business user.
Posted 28 Oct 2009
eMetrics '09: Even if the transactions don't necessarily happen on the Web site, B2B marketers still have to manage the site experience.
Posted 27 Oct 2009
eMetrics '09: The Web has the potential to change the way companies and consumers interact, but how to make that happen is still up in the air.
Posted 27 Oct 2009
Predictive Analytics World '09: With great power comes great responsibility, but the power has yet to fully manifest and predictive analytics is already assuming significant responsibility as it battles hearsay and consumer fear.
Posted 23 Oct 2009
DMA '09: The Direct Marketing Association reinvigorates the industry with an award to recognize thought leaders.
Posted 20 Oct 2009
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
Posted 20 Oct 2009
Forrester Services and Sourcing Forum '09: Technology teams are forced to re-evaluate their goals amid tech-industry upheavals in both delivery and cost.
Posted 16 Oct 2009
Forrester Business Technology Forum '09: It's not only hip -- it's critical -- to be lean today, especially when waste is a significant cost to companies. To do so, however, technology and business need to start communicating in terms both can understand.
Posted 16 Oct 2009
destinationCRM.com Exclusive: A new report from Forrester Research explores the maturity of your customer intelligence — and reveals what your marketing department isn't measuring.
Posted 16 Oct 2009
With BrandConnect, retailers try to listen in on reviews, while getting consumers to propagate them out.
Posted 05 Oct 2009
Coda 2go, an application built natively on Salesforce.com's Force.com platform, becomes FinancialForce.com, a new company backed by Salesforce.com and Unit 4 Agresso, parent company of accounting software vendor Coda.
Posted 02 Oct 2009
What to do with conflicting research from reputable sources.
Posted 01 Oct 2009 [October 2009 Issue]
Chris Brogan, co-author of the new "Trust Agents," explains why there's no better relationship than one built on trust.
Posted 01 Oct 2009 [October 2009 Issue]
Even a diehard fan wants to know the person behind it all.
Posted 01 Oct 2009 [October 2009 Issue]
The author of The Marketing Performance Measurement Toolkit tries to help marketers identify what "success" really means.
Posted 01 Oct 2009 [October 2009 Issue]
Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.
Posted 01 Oct 2009 [October 2009 Issue]
A wholesale provider of financial services tools finds a way to reach a better class of financial adviser.
Posted 01 Oct 2009 [October 2009 Issue]
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
Posted 28 Sep 2009
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Posted 28 Sep 2009
More retail merchants are on Facebook and Twitter than they are employing customer reviews and viral videos, according to a survey by The E-tailing Group.
Posted 23 Sep 2009
Social business solutions company adds social monitoring to its offering and aims to enable collaboration and engagement.
Posted 19 Sep 2009
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
Posted 19 Sep 2009
Enough with the promotions, customers demand better service.
Posted 07 Sep 2009
Driven largely by the search engine giant, e-business receives a customer satisfaction score of 81.5 this quarter, up from 79.3 a year ago.
Posted 02 Sep 2009
Despite the economic storm, a maritime-industry e-marketplace stays afloat with Marketo lead management [Marketing Automation]
Posted 01 Sep 2009 [September 2009 Issue]
With NetSuite, a retailer scores a run, a basket, a touchdown, and a goal [Midmarket Suite CRM]
Posted 01 Sep 2009 [September 2009 Issue]
Aggregating the Data
Posted 01 Sep 2009 [September 2009 Issue]
Purifying the Data
Posted 01 Sep 2009 [September 2009 Issue]
Posted 01 Sep 2009 [September 2009 Issue]
Posted 01 Sep 2009 [September 2009 Issue]
Posted 01 Sep 2009 [September 2009 Issue]
Milestones and roadmap promises at the vendor's Worldwide Partner Conference '09.
Posted 01 Sep 2009 [September 2009 Issue]
Posted 01 Sep 2009 [September 2009 Issue]
CRM Evolution '09 — Day 2: Whether marketers are hitting an individual or an enterprise, both are consumers and, ultimately, share the mindset that "it's all about me."
Posted 29 Aug 2009
CRM Evolution '09 — Day 2: Mobile applications are bridging the gap between sales and CRM.
Posted 26 Aug 2009
CRM Evolution '09 — Day 1: KEYNOTE: Customers may control the conversation, but they do not control your business.
Posted 25 Aug 2009
Sporting a new look and a new user interface, the marketing solutions vendor retires the Affinium name and targets the interactive marketer.
Posted 25 Aug 2009
Former competitors combine, aiming to be the largest provider of mobile business applications.
Posted 18 Aug 2009
Innovation isn't slowing down as vendors meet the increasing demand to merge online and offline data.
Posted 14 Aug 2009
In what the company calls its biggest launch ever, Webtrends unveils Analytics 9 and acquires Widemile.
Posted 12 Aug 2009
Marketers are cutting costs and opting for cheaper, more measurable tactics.
Posted 11 Aug 2009
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
Posted 10 Aug 2009
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Posted 04 Aug 2009
Consumers are looking for you on search engines—but are you there to be found?
Posted 01 Aug 2009 [August 2009 Issue]
Author David Meerman Scott reveals the secret to having your idea spread everywhere.
Posted 01 Aug 2009 [August 2009 Issue]
Business intelligence software defined a certain stage of maturity with CRM data by making that data actionable. Now on-demand BI promises to do the same for on-demand CRM — by making it affordable.
Posted 01 Aug 2009 [August 2009 Issue]
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
Posted 01 Aug 2009 [August 2009 Issue]
Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.
Posted 01 Aug 2009 [August 2009 Issue]
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Posted 29 Jul 2009
For the first time, U.S. mobile carriers and the Mobile Marketing Association have collaborated to create a single standard for mobile SMS marketing.
Posted 29 Jul 2009
Growth in business intelligence software continues despite economic pressures.
Posted 29 Jul 2009
"As people become more savvy with social media," says the managing partner of Anderson Analytics, "they pick up Twitter."
Posted 21 Jul 2009
Microsoft Worldwide Partner Conference '09: The tech giant hits two major milestones: a million members of its partner network and a million customers for Dynamics CRM.
Posted 18 Jul 2009
A new study reaffirms the impact a satisfactory tech-support experience has on brand image and likelihood to repurchase.
Posted 16 Jul 2009
The marketing automation provider brings social media monitoring onto its platform.
Posted 15 Jul 2009
Consumers continue to look for additional value through loyalty programs. Millennials show the highest increase in participation.
Posted 13 Jul 2009
In a new survey, more than half of respondents cite overall marketing-budget cuts of at least 20 percent, but nearly half claim they'll be increasing their social media marketing spend.
Posted 11 Jul 2009
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
Posted 08 Jul 2009
New releases promise to help Coremetrics clients deliver ads of higher relevance.
Posted 07 Jul 2009
With search-optimized customer reviews, Diapers.com increases site traffic and online sales.
Posted 01 Jul 2009 [July 2009 Issue]
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Posted 01 Jul 2009 [July 2009 Issue]
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Posted 01 Jul 2009 [July 2009 Issue]
Experts insist that social media is measurable—it just depends on how you define your metrics.
Posted 01 Jul 2009 [July 2009 Issue]
Sources say the software-as-a-service business intelligence vendor caved under tough economic conditions.
Posted 23 Jun 2009
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
Posted 22 Jun 2009
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
Posted 19 Jun 2009
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Posted 19 Jun 2009
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
Posted 13 Jun 2009
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Posted 13 Jun 2009
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Posted 10 Jun 2009
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
Posted 10 Jun 2009
Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@.
Posted 01 Jun 2009 [June 2009 Issue]
The co-author of Throwing Sheep in the Boardroom explains why it's not so easy for companies to simply hop aboard the social media bandwagon.
Posted 01 Jun 2009 [June 2009 Issue]
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Posted 01 Jun 2009 [June 2009 Issue]
By focusing on connecting employees, a socially entwined culture benefits clients.
Posted 01 Jun 2009 [June 2009 Issue]
Eloqua's latest release strives to throw more than just leads over the wall from marketing to sales.
Posted 28 May 2009
Using data from Omniture SiteCatalyst, Quantivo aims to perform deeper analytics, faster.
Posted 27 May 2009
No-programming-necessary software allows the traditional direct marketer to offer the choice of receiving marketing materials as desired.
Posted 25 May 2009
Where 2.0 '09: As geolocation expands beyond mere mapping technology, location data can provide sociological insight -- but it also represents a significant risk to privacy.
Posted 22 May 2009
International AAAI Conference on Weblogs and Social Media '09: Using the digital to explain the analog.
Posted 20 May 2009
The vendor's new SalesView Buzz tab aggregates social networking information and integrates the data directly into CRM systems, providing richer context around sales leads. The problem? A significant amount of data on the social Web is simply wrong.
Posted 13 May 2009
Only 16 of the top 100 Internet retailers -- including perennial leaders Netflix and Amazon.com -- improved their satisfaction scores, but the majority of e-commerce sites lost ground. Also, research firm Gartner offers cost-saving tips.
Posted 11 May 2009
New features in the company's Marketing View product focus on demand generation and connecting campaigns to leads.
Posted 08 May 2009
The three-company roll-up aims to enhance customer service by using voice-of-the-customer feedback.
Posted 08 May 2009
Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.
Posted 06 May 2009
In a down economy, consumers are vulnerable to Internet scams, but many government and Internet retailers are still neglecting to implement preventive measures.
Posted 01 May 2009
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
Posted 01 May 2009 [May 2009 Issue]
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
Posted 01 May 2009 [May 2009 Issue]
Why mobile shopping—"m-commerce"—is finally getting a move on.
Posted 01 May 2009 [May 2009 Issue]
Being a shortcut means enhancing your value to those around you.
Posted 01 May 2009 [May 2009 Issue]
Expectations are high for the new administration, and even with the first "President 2.0" in office, government Web sites are slow to change.
Posted 28 Apr 2009
Social media has only just taken off, says Forrester analyst Jeremiah Owyang -- and his "Future of the Social Web" report says social networks and marketers will have to change their strategies. "Bad things will happen," he says.
Posted 27 Apr 2009
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
Posted 16 Apr 2009
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Posted 14 Apr 2009
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
Posted 14 Apr 2009
The strength of U.S. currency depresses revenue earnings abroad, but a forecast indicates that 2010 will bring a strong turnaround.
Posted 14 Apr 2009
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
Posted 13 Apr 2009
A recent study affirms that what's cool isn't necessarily what's selling -- or what's helping your company sell more.
Posted 08 Apr 2009
Wireless service providers aren't listening to their loudest customers
Posted 01 Apr 2009 [April 2009 Issue]
Solving a problem works best when others help you spread the good word.
Posted 01 Apr 2009 [April 2009 Issue]
Microsoft Convergence '09: In light of a troubling economy, Microsoft offers free service upgrades and eight add-ons for its Dynamics CRM and CRM Online customers.
Posted 16 Mar 2009
Microsoft Convergence '09: They've got the technology -- that was the easy part. Now customers are eager to learn how to use it to succeed.
Posted 16 Mar 2009
At online-auction site eBay, ProStores opens PowerReviews Express to its 40,000 small and midsized merchants.
Posted 13 Mar 2009
Microsoft Convergence '09: A focus on people, process, and an integrated ecosystem is what's needed for businesses expecting to survive this turbulent economy.
Posted 12 Mar 2009
The marketing automation vendor's latest release focuses on usability and that human touch.
Posted 03 Mar 2009
In today's economy, mere survival can become the primary goal.
Posted 01 Mar 2009 [March 2009 Issue]
A new book suggests that Barack Obama's presidential campaign—and his presidency—can teach the business world a thing or two about 2.0.
Posted 01 Mar 2009 [March 2009 Issue]
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Posted 01 Mar 2009 [March 2009 Issue]
Eloqua extends the reach of its marketing message with some outside Web-event expertise.
Posted 01 Mar 2009 [March 2009 Issue]
eTail West '09: Companies are either wallowing in uncertainty or else diving aimlessly into unknown waters -- either way, the brand takes a hit.
Posted 27 Feb 2009
eTail West '09: With revenue down, retailers are having to rely more on analytics than ever before.
Posted 26 Feb 2009
Latest report from Forrester Research affirms high correlation between experience and loyalty across all industries.
Posted 18 Feb 2009
Despite a slight drop in customer satisfaction, e-commerce and retail put up a strong fight against the economy.
Posted 17 Feb 2009
ANA TV & Everything Video Forum '09: No matter what screen the consumer's looking at, the video message still needs to connect.
Posted 13 Feb 2009
User-Generated Content Expo '09: What's the value of a video that's been seen a million times, if no one buys anything?
Posted 12 Feb 2009
User-Generated Content Expo '09: Executives of iStockphoto explain how passion -- backed by user insight -- can be the foundation for a booming business.
Posted 11 Feb 2009
AlwaysOn OnMedia '09: More people are viewing content online than on any other channel, forcing advertisers to venture out of their comfort zones.
Posted 06 Feb 2009
AlwaysOn OnMedia '09: Panelists discuss the current state of mobile marketing.
Posted 04 Feb 2009
Adobe increases conversions with the help of behavioral-targeted live chat.
Posted 01 Feb 2009 [February 2009 Issue]
When budgets are tight, it's your job to calm skittish customers and capture the few viable prospects. You can't be everywhere at once, so be where you're most effective.
Posted 01 Feb 2009 [February 2009 Issue]
American Express wants to cut spending as it enters 2009—nearly $2 billion worth—but what happens if its customers do the same?
Posted 01 Feb 2009 [February 2009 Issue]
Will Detroit get the help it claims to need, or the fate some say it deserves?
Posted 01 Feb 2009 [February 2009 Issue]
Finding a new path to customers means identifying what works, what doesn't, and why.
Posted 01 Feb 2009 [February 2009 Issue]
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
Posted 29 Jan 2009
Net Promoter Conference '09: The financial services leader relies on a simple measure of customer loyalty that often goes unacknowledged.
Posted 27 Jan 2009
The provider of on-demand financial applications launches its Winter 2009 product.
Posted 23 Jan 2009
In a down economy, companies anticipate a negative impact on incentive programs for 2009, but a well-planned, well-implemented program may be just what they need to survive.
Posted 22 Jan 2009
MicroStrategy 9, the business intelligence company's first major release in nearly four years, boasts enhanced features and an increase in both scalability and flexibility.
Posted 21 Jan 2009
NRF Annual '09: Petsmart and Urban Outfitters weigh in on what retailers must do with the horror of 2008 behind them and projections of a difficult 2009 ahead.
Posted 19 Jan 2009
NRF Annual '09: No pressure or anything, but retailers are the key to building "a stronger America."
Posted 13 Jan 2009
NRF Annual '09: Discounts are tactical, but a brand is forever. The companies that manage to balance the two will be the ones to come out of this recession alive.
Posted 13 Jan 2009
"Customer satisfaction" and "customer retention" top the list for marketing executives.
Posted 12 Jan 2009
New online community offers mobile computer users the chance to help reinvent product development.
Posted 07 Jan 2009
Customer retention is one thing. Identifying the right ones to retain is another.
Posted 07 Jan 2009
Only 11 percent of companies were considered "excellent" in Forrester's second annual Customer Experience Index (CxPi) Rankings.
Posted 05 Jan 2009
In this recessionary holiday season, the two online players tie for first, while all others fall short of "excellence."
Posted 05 Jan 2009
Having already endured nearly two years of economic decline, a bleak forecast means marketers are in for a bumpy year.
Posted 01 Jan 2009 [January 2009 Issue]
In "Grown Up Digital," author Don Tapscott revisits the kids who grew up on technology and the Internet.
Posted 01 Jan 2009 [January 2009 Issue]
There are several layers to effective email messaging. Delivery is the first one, but getting customers to open and act on emails is what matters.
Posted 01 Jan 2009 [January 2009 Issue]
A Realtor discovers that as one door (fore)closes, another might not open.
Posted 01 Jan 2009 [January 2009 Issue]
Any improvements in customer satisfaction given today's economy is noteworthy, but government could still use more votes.
Posted 23 Dec 2008
The latest release by SpringCM brings affordable alternatives to traditionally cumbersome and expensive content management systems.
Posted 22 Dec 2008
A new tagging feature aims to make reviews more easily accessible.
Posted 16 Dec 2008
The company expands its online marketing platform with a new text-messaging solution.
Posted 15 Dec 2008
A look at the younger crowd's shifting Web preferences: Facebook still rules, LiveJournal and CNN are on the rise -- but PerezHilton.com and CollegeHumor.com fall off the list.
Posted 02 Dec 2008
A new report from Aberdeen suggests that the best time for marketers is when customers are communicating through their actions.
Posted 02 Dec 2008
The voice of the customer helps Intuit in an online revamp.
Posted 01 Dec 2008 [December 2008 Issue]
GigglePrint knows personalization, but Coremetrics helps teach the printing company how to finish the transaction.
Posted 01 Dec 2008 [December 2008 Issue]
Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.
Posted 01 Dec 2008 [December 2008 Issue]
Banks are dropping like flies—or mating like bunnies.
Posted 01 Dec 2008 [December 2008 Issue]
Reinvent your revenue stream to help people, communities, and the planet.
Posted 01 Dec 2008 [December 2008 Issue]
PowerReviews unveils an affordable -- and "frictionless" -- solution for small retailers.
Posted 27 Nov 2008
Quite a bit, apparently: In a new report, food manufacturing improves its standing among consumers, while soft drinks and apparel fare less well.
Posted 24 Nov 2008
New product release from electronic-signature provider EchoSign offers reporting and analytics to optimize the sales cycle.
Posted 21 Nov 2008
A new solution by Bazaarvoice aims to bring manufacturers into the conversation.
Posted 18 Nov 2008
A year out of the spotlight, John Wookey is back on the scene, except now he's playing on a different side.
Posted 11 Nov 2008
An often-overlooked technique can add significant value to your marketing spend.
Posted 10 Nov 2008
Analytical tools help marketers derive intelligence from what customers are already making publicly available.
Posted 06 Nov 2008
The acquisition aims to consolidate the market for email hygiene and correction services.
Posted 03 Nov 2008
In a multigenerational workforce, knowledge transfer becomes an ever-more-complicated challenge.
Posted 01 Nov 2008 [November 2008 Issue]
Demographics is all about numbers, and numbers determine the size of your potential market.
Posted 01 Nov 2008 [November 2008 Issue]
The members of Generation Y are young, they're smart, and they're paving (if not paying) their own way. So who's following whom?
Posted 01 Nov 2008 [November 2008 Issue]
A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
Posted 28 Oct 2008
For the second consecutive quarter, government Web sites get high marks -- but providing citizens with high-quality service remains a struggle.
Posted 28 Oct 2008
Even if customer surveys don't interest you, real-time alert capabilities might.
Posted 21 Oct 2008
MDM Summit '08: Master data management isn't easy, but experts believe there's never been a better time to get started.
Posted 20 Oct 2008
Overall, 25 percent of online visitors will click a text link first; younger consumers, however, may be more graphically inclined.
Posted 19 Oct 2008
Inforum '08: Built on acquisitions, Infor unveils plans to increase investment in integration.
Posted 16 Oct 2008
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
Posted 15 Oct 2008
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
Posted 10 Oct 2008
DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."
Posted 08 Oct 2008
One Unica executive (a former industry analyst) is calling the new Interactive Marketing product -- powered by Affinium 7.5 -- "the most significant release the company has made since its inception."
Posted 01 Oct 2008
Whether marketers send messages across multiple channels or just one, every customer has a limit. The trick is knowing where that limit is.
Posted 01 Oct 2008 [October 2008 Issue]
Gartner report shows the Wonder of Walldorf still on top—but a lawsuit and other troubles loom.
Posted 01 Oct 2008 [October 2008 Issue]
A loyal fan base is the best defense against a declining economy.
Posted 01 Oct 2008 [October 2008 Issue]
One author says it's time the marketing department gets with the program—or else.
Posted 01 Oct 2008 [October 2008 Issue]
A cosmetics company relies on its customers to share the beauty of its brand.
Posted 01 Oct 2008 [October 2008 Issue]
Advertising Week NY '08: It might take government intervention to save the country, but it's women who are making the personal financial decisions to protect themselves and their families.
Posted 29 Sep 2008
Advertising Week NY '08: While television attracted the most viewers during the Olympics, the CEO of NBC Universal gives online media medals of its own.
Posted 25 Sep 2008
A new Event Manager module aims to take the 'manual' out of manual labor.
Posted 23 Sep 2008
Analytics delivered via software-as-a-service continues to expand the business-user-friendliness of statistical analysis.
Posted 09 Sep 2008
With an improved graphics functionality, SPSS strives to make its solution more user-friendly.
Posted 08 Sep 2008
2008 Office 2.0 Conference: As young meets old, and new meets traditional, business needs to keep an open mind.
Posted 05 Sep 2008
2008 Office 2.0 Conference: In just one year, the Internet has completely changed the way we do business.
Posted 04 Sep 2008
In an effort to unite on-demand and on-premises CRM, Oracle takes responsibility for product integration -- a move that looks particularly appealing for partner channel management.
Posted 01 Sep 2008
By knowing the "where" in anywhere, business intelligence just got a whole lot smarter.
Posted 01 Sep 2008 [September 2008 Issue]
Why the "business" component of your business needs to be much more than just what you sell.
Posted 01 Sep 2008 [September 2008 Issue]
The Swells: Josh Bernoff and Charlene Li -- industry analysts and co-authors of Groundswell.
Posted 01 Sep 2008 [September 2008 Issue]
The Big Thinker: Seth Godin -- marketing guru, author, blogger.
Posted 01 Sep 2008 [September 2008 Issue]
Merging marketing and sales.
Posted 01 Sep 2008 [September 2008 Issue]
Getting customers all a-twitter.
Posted 01 Sep 2008 [September 2008 Issue]
Email marketing Turns a typically cold season warm with JangoMail.
Posted 01 Sep 2008 [September 2008 Issue]
Penetration remains a challenge for all players, but Unica leads yet again.
Posted 01 Sep 2008 [September 2008 Issue]
SAS Institute takes the crown for the fourth year running as business intelligence evolves from reporting, analytics, and dashboards into a wealth of complexity.
Posted 01 Sep 2008 [September 2008 Issue]
New application programming interfaces aim to increase flexibility and ease integration with CRM systems -- particularly sales and marketing solutions.
Posted 26 Aug 2008
Providing technical and consulting services to partners, the marketing software provider aims to extend its own worldwide presence.
Posted 25 Aug 2008
Xactly launches Rewards on Salesforce.com's platform to "close the loop."
Posted 21 Aug 2008
destinationCRM 2008: A snapshot of the conference's marketing track in the last two days.
Posted 20 Aug 2008
destinationCRM 2008: The customer module is based on the idea that united we stand, divided we fall -- and it's what CRM has been missing.
Posted 19 Aug 2008
Former competitors aim to strengthen their collective market presence to promote the importance of email reputation management and deliverability -- in short, the "mission of saving email."
Posted 18 Aug 2008
Affiliate Summit East '08: The head of Internet marketing company Ten Golden Rules shares the top 10 online trends -- and how to make them work for you.
Posted 13 Aug 2008
Affiliate Summit East '08: And 7 mistakes to avoid.
Posted 12 Aug 2008
eTail East '08: Consumers just want to buy from someone they can relate to.
Posted 07 Aug 2008
eTail East '08: Provide your customers with relevant cross-sells and upsells -- it's a win-win situation.
Posted 06 Aug 2008
As Oracle extends the allegations over the SAP subsidiary's illegal downloading, the German juggernaut faces an uprising over its plan to increase maintenance costs.
Posted 04 Aug 2008
A $23 million dollar deal joins the two technology and market research firms.
Posted 01 Aug 2008
You're nothing without your data -- so what are you doing to protect it?
Posted 01 Aug 2008 [August 2008 Issue]
Targeted sales calls connect better with clients who invest more.
Posted 01 Aug 2008 [August 2008 Issue]
As email service providers extend their expertise to SMS and text messaging, consumers may have to be induced to respond.
Posted 29 Jul 2008
A new product from Bazaarvoice elevates the engagement of user-generated content through customer storytelling.
Posted 28 Jul 2008
With Web-enabled mobile devices on the rise, the company's mobile analytics will enhance its latest SiteCatalyst release.
Posted 22 Jul 2008
The vendor launches a new bookmarking solution for sales and marketing materials.
Posted 21 Jul 2008
SPSS's latest release of statistics software aims to suit the novice, the expert -- and everyone in between.
Posted 15 Jul 2008
It's been a long and wasteful battle, but are we nearing the end of the war between marketing and sales?
Posted 14 Jul 2008
The economic downturn pushes spending away from traditional advertising to more accountable online media.
Posted 08 Jul 2008
Magic Quadrant for EMM '08: Until buyers are using EMM solutions as platforms, vendors can't be marked for their ability to deliver.
Posted 07 Jul 2008
Forrester sees nearly six times more respondents in this year's survey, a sign that green initiatives are increasingly top-of-mind for technology departments.
Posted 01 Jul 2008
Better landing pages increase adoption of relevant weather-alert services.
Posted 01 Jul 2008 [July 2008 Issue]
Mobile WiMax will transform the way consumers interact with technology -- but only if it's widely available.
Posted 01 Jul 2008 [July 2008 Issue]
A change in your brand's tagline may end up damaging the brand itself.
Posted 01 Jul 2008 [July 2008 Issue]
Maybe someday. In the meantime, Genius.com has unveiled a solution that strives to bridge the departmental divide.
Posted 30 Jun 2008
On-demand business intelligence may make it easier to get insight whether you're big or small.
Posted 25 Jun 2008
New suite of marketing solutions aims to "Simplify, Unify, [for] ROI."
Posted 23 Jun 2008
Using customers to benefit customers brings marketing intelligence to a whole new level.
Posted 17 Jun 2008
A new partnership between the search-engine giant and content management systems gives end users a tool for Web-page testing.
Posted 16 Jun 2008
DMDays '08: A database is more than just a list of names—it's where marketers go wrong and how to get back on course.
Posted 10 Jun 2008
The company's MRM solution integrates marketing and delivers results.
Posted 09 Jun 2008
AOTA '08: Security is nascent and consumers are still hesitant to make an online transaction. What will it take for the Internet to be a place where everybody knows your name—and it's OK?
Posted 06 Jun 2008
AOTA '08: Woeful romantics may cry out over their Missed Connections, but craigslist aims never to let the integrity of its site—or the trust of its millions of users—slip away.
Posted 05 Jun 2008
Attensity's new Market Voice solution strives to harvest customer insight from both direct and indirect channels.
Posted 02 Jun 2008
Business just got a little more hands on -- and a lot more interesting.
Posted 01 Jun 2008 [June 2008 Issue]
Consumers are talking to the world -- and the world is listening.
Posted 01 Jun 2008 [June 2008 Issue]
As rewards programs proliferate, your best customers want -- and deserve -- more consideration.
Posted 01 Jun 2008 [June 2008 Issue]
Ice Energy pumps up sales with the heat of email marketing.
Posted 01 Jun 2008 [June 2008 Issue]
A new study confirms that integrated marketing is important, but remains difficult to achieve.
Posted 29 May 2008
Alterian's latest upgrade aims to integrate marketing operations to decrease costs, improve performance and increase scalability.
Posted 27 May 2008
Deloitte gives the government advice on how to appeal to the masses.
Posted 09 May 2008
Magic Quadrant for MCM '08: As consumers move online, so should marketers -- and standalone best-of-breed marketing vendors continue to lead the way in the multichannel campaign management.
Posted 07 May 2008
Integration of partner technologies aims to enhance all marketing operations with user generated content.
Posted 05 May 2008
Introducing a rebuilt version of its CRM application to run natively on Research In Motion's BlackBerry mobile devices, SAP aims to give companies universal access.
Posted 02 May 2008
When friends have fun, brands get a big benefit.
Posted 01 May 2008 [May 2008 Issue]
Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right.
Posted 01 May 2008 [May 2008 Issue]
On The Scene: DMA B2B Marketing -- Advertising is movin' on up--and in, out, and around all the human senses.
Posted 01 May 2008 [May 2008 Issue]
Everyone's talking about "the R word" -- Recession! -- and for the first time in a long time, price is competing head-to-head with service.
Posted 01 May 2008 [May 2008 Issue]
What do you think your talent needs are and do you have a plan to meet them?
Posted 01 May 2008 [May 2008 Issue]
Unica's Marketing Innovation Summit '08: The only kind of customer relationship that matters is one built on trust.
Posted 29 Apr 2008
Unica's Marketing Innovation Summit '08: As customers take the stage, marketers have to stop singing and start listening.
Posted 28 Apr 2008
Zoho moves up in functionality but continues to keep prices down.
Posted 21 Apr 2008
When a company believes in its brand, customers will believe in it, too.
Posted 18 Apr 2008
Just a quarter of the way through the year, the company's 'SaaS' tank is full and ready to go.
Posted 16 Apr 2008
A rapidly developing nation, China has a rapidly changing youth population and marketers need to keep up.
Posted 11 Apr 2008
With market leaders like Amazon.com leading the way, the emerging medium is making waves.
Posted 09 Apr 2008
Gartner puts four companies -- and their innovative technologies -- onto the map of the marketing and analytics industries.
Posted 07 Apr 2008
Enhanced optimization in Affinium 7.3 -- the latest release of the vendor's flagship suite -- aims to make the campaign fit the customer, not the other way around.
Posted 01 Apr 2008
Online- and catalogue-only merchants are being called out for getting a head start, but a new bill hopes to even the score
Posted 01 Apr 2008 [April 2008 Issue]
Automation is second nature to robotics supplier iRobot, making automated customer service from RightNow Technologies a solid match.
Posted 01 Apr 2008 [April 2008 Issue]
While the technology to establish Web self-service is readily available, maximizing the benefits remains a challenge; RightNow Technologies wins by a healthy margin.
Posted 01 Apr 2008 [April 2008 Issue]
Spoken Communications keeps callers from waiting aimlessly on the line, but it's waiting for a big customer to keep it in the limelight.
Posted 01 Apr 2008 [April 2008 Issue]
Collecting rewards made easy with a single swipe.
Posted 31 Mar 2008
A new survey unveils what buyers want -- and what vendors need to deliver: Deliverability and cost supplant vendor reputation as the number-one priority.
Posted 25 Mar 2008
The customer interaction vendor aims to complete its marketing suite with the acquisition of Million Handshakes, a provider of outbound campaign management software.
Posted 24 Mar 2008
SAS Global Forum '08: The times, they are a-changin' -- and companies need to change, too, says one presenter.
Posted 20 Mar 2008
SAS Global Forum '08: At its annual users conference, SAS unveils a new acquisition, once code-named "Apollo."
Posted 18 Mar 2008
The Web-analytics vendor introduces a new video-measurement function and a renewed focus on user-friendliness.
Posted 11 Mar 2008
Economic concerns haven't had much effect on results, but it's going to take something "monumental" to push e-commerce to the next level.
Posted 10 Mar 2008
DMA B-to-B Marketing '08: The chance to get face time with the CIO is rare -- and even more difficult to sustain.
Posted 10 Mar 2008
DMA B-to-B Marketing Conference '08: The Internet will forever change the marketing landscape -- in fact, the change may have already happened.
Posted 05 Mar 2008
Small and midsize companies are slowly but surely turning their heads -- and business -- to software-as-a-service.
Posted 03 Mar 2008
A new category covers multiple channels of customer support: email, instant messaging, click-to-call, click-to-chat, online forums, etc.; RightNow Technologies is the inaugural winner.
Posted 01 Mar 2008 [April 2008 Issue]
A destinationCRM.com supplement to the March 2008 CRM magazine cover story.
Posted 01 Mar 2008 [March 2008 Issue]
When marketers try to reach a particular demographic, the successes -- and failures -- reflect on all of us.
Posted 01 Mar 2008 [March 2008 Issue]
After what one analyst called a "painfully long" anticipation, the on-demand CRM vendor finally goes public
Posted 01 Mar 2008 [March 2008 Issue]
Facing fierce competition from imports and a weakening economy, the automotive industry targets long-term customer satisfaction.
Posted 01 Mar 2008 [March 2008 Issue]
In the face of new challenges, design and creativity are seen as key factors
Posted 01 Mar 2008 [March 2008 Issue]
Business Problem: Companies need to integrate disparate information.
Posted 01 Mar 2008 [March 2008 Issue]
Varonis excels beyond Excel and into marketing automation.
Posted 01 Mar 2008 [March 2008 Issue]
As if companies weren't already drowning in data, technology has opened up a whole new can of worms -- unstructured data.
Posted 26 Feb 2008
A platform divided cannot stand -- at least not for long -- prompting vendors to strive for the Holy Grail of marketing integration.
Posted 25 Feb 2008
In spite of on-demand's increasing popularity, on-premise solutions are still high in demand.
Posted 22 Feb 2008
Other industries could stand to learn a few things as e-commerce continues to deliver outstanding customer satisfaction.
Posted 21 Feb 2008
With talk of a recession forcing businesses to trim budgets, one expert advises a focus on "quick, inexpensive successes."
Posted 12 Feb 2008
The "software-as-a-service" industry takes yet another big step toward the mainstream with a new release from Web-content management vendor Clickability that relies on a series of technologies delivered "as a service."
Posted 11 Feb 2008
An upgrade to the company's suite of CRM and sales force automation software aims to extend the relationship between sales and technology.
Posted 05 Feb 2008
After repeatedly failing to come to terms on a friendly merger in 2006 and 2007, Microsoft's hostile advances for the No. 2 search company won't be spurned as easily this time. What does the proposed deal mean for CRM?
Posted 04 Feb 2008
Marketo smooths out pay-per-click campaigns that were costing more (and producing less) than they should.
Posted 01 Feb 2008 [February 2008 Issue]
Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.
Posted 01 Feb 2008 [February 2008 Issue]
Though marketing seems committed to its customer-centric approach, opinion is divided on which specific trends will dominate this year.
Posted 01 Feb 2008 [February 2008 Issue]
But why?
Posted 01 Feb 2008 [February 2008 Issue]
A pristine customer database -- names, addresses, phone numbers, all neat and clean -- is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie?
Posted 01 Feb 2008 [February 2008 Issue]
Riding the Web 2.0 wave, the Sage Software unit provides a place for users and experts to interact.
Posted 29 Jan 2008
Study shows that it's not just seeing, but experiencing, that will get customers believing.
Posted 28 Jan 2008
A new survey by the Aberdeen Group reveals the benefits of -- and secret to -- bringing together the feuding departments.
Posted 23 Jan 2008
The e-commerce solutions provider strives to further its commitment to personalization with a new acquisition.
Posted 22 Jan 2008
National Retail Federation Convention '08: According to the 97th annual NRF confab, what really matters in today's economy goes far beyond price.
Posted 15 Jan 2008
New data mining release offers improved functionality for a broader base of users.
Posted 14 Jan 2008
Customer expectations are getting higher and higher and companies that don't respond "risk becoming irrelevant and, ultimately, obsolete," according to Accenture.
Posted 08 Jan 2008
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
Posted 07 Jan 2008
Declining scores in citizen satisfaction mean the government still has plenty of work to do.
Posted 04 Jan 2008
It's never easy to know precisely what your customers are feeling -- but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.
Posted 01 Jan 2008 [January 2008 Issue]
Thanks to increased adoption of CRM, manufacturing is putting things together.
Posted 01 Jan 2008 [January 2008 Issue]
The social networking company introduced a marketing plan many of its members hated -- and changed course accordingly.
Posted 01 Jan 2008 [January 2008 Issue]
Ciena Corp. discovered that 3-D can be A-OK.
Posted 01 Jan 2008 [January 2008 Issue]
Online retail satisfaction goes down, but economy and price aren't the only ones to blame.
Posted 31 Dec 2007
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
Posted 26 Dec 2007
With a new acquisition and fresh features, Cognos aims to improve its performance management platform.
Posted 18 Dec 2007
Marketers can help change the way products are developed, designed, distributed, and -- on a grander level -- ensure that a given company is customer-centric.
Posted 17 Dec 2007
Contrary to popular belief, consumers would rather make love, not war.
Posted 11 Dec 2007
An interesting year ahead: new technologies to be harvested, new markets to be explored, and new ideas hovering on the brink of reality.
Posted 10 Dec 2007
The on-demand vendor celebrates a new social networking feature -- and its millionth subscriber.
Posted 06 Dec 2007
New feature to the company's Edge series promises to address the financial concerns of midmarket companies.
Posted 03 Dec 2007
An international provider of air compressors gets Longwood Software to pump up its extensive library.
Posted 01 Dec 2007 [December 2007 Issue]
National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates?
Posted 01 Dec 2007 [December 2007 Issue]
Now that consumers can create content of their own, marketers no longer control the message. If you can't lead the conversation, you'd better learn how to be part of it.
Posted 01 Dec 2007 [December 2007 Issue]
The Montana-based CRM software provider unveils the November '07 edition of its flagship product, replete with trendy new features.
Posted 27 Nov 2007
Employees gone, lawsuit still unresolved, but despite SAP and TomorrowNow's predicament, third party maintenance seems to be on the rise.
Posted 26 Nov 2007
Though holding its place as the highest-scoring market, many in the manufacturing/nondurable goods industry will unlikely see scores as high in the next quarter.
Posted 20 Nov 2007
With Maximizer CRM 10, the vendor hopes to provide SMBs with the tools to compete.
Posted 14 Nov 2007
ANA Multicultural Marketing Conference '07: One presenter proposes the notion that diversity can enhance work productivity -- and drive innovation.
Posted 07 Nov 2007
Producing pearls, however, is often another matter entirely. Just ask the A-list presenters at the 2007 ANA Multicultural Marketing Conference.
Posted 06 Nov 2007
Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
Posted 01 Nov 2007 [November 2007 Issue]
Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame.
Posted 01 Nov 2007 [November 2007 Issue]
Maximizer Enterprise helps optimize shipments and company trust.
Posted 01 Nov 2007 [November 2007 Issue]
SPSS Directions '07: Panelists advocating statistical solutions at the company's North American conference seem to be mavericks of the business industry.
Posted 31 Oct 2007
The keynote presenter at SPSS's Directions 2007 North American Conference speaks about gaining a competitive edge by doing the math.
Posted 30 Oct 2007
A new award recognizing innovative e-commerce solutions hopes to motivate "fresh and unusual" ideas.
Posted 25 Oct 2007
The initial public offering for on-demand voice messaging provider SoundBite Communications continues to be delayed due to accusations of patent infringement.
Posted 22 Oct 2007
The Association of National Advertisers' "Masters of Marketing" Conference reveals insights about how to handle the industry's future: brand focus and maverick creativity will light the way.
Posted 16 Oct 2007
DMA07: At the Direct Marketing Association's annual conference, the secrets to reaching consumers in the real world.
Posted 16 Oct 2007
One-third of 17-to-35-year-olds admits to avoiding ads altogether. How can marketers reach the unreachable?
Posted 15 Oct 2007
A new study shows how much influence mobile-phone advertisements have on consumers.
Posted 11 Oct 2007
In an increasingly global economy, unified communications should be on the top of the to-do list for small and midsize businesses (SMBs), according to a new report.
Posted 08 Oct 2007
The corporate parent of the New York Rangers says the league is skating on thin ice.
Posted 02 Oct 2007
The Midwest agency beefs up its automotive CRM by uniting with another industry player.
Posted 01 Oct 2007
Mobile coupons are revolutionizing how advertisers market and customers buy.
Posted 01 Oct 2007 [October 2007 Issue]
After years of false starts, wrong turns, and disruptive detours, SMBs can now steer themselves in the right direction: Marketing can finally get them where they want to go.
Posted 01 Oct 2007 [October 2007 Issue]
An online consumer education provider and an EFM vendor team up to help companies help their clients.
Posted 26 Sep 2007
Spoiled by customer-centric Web sites in the private sector, visitors of e-government sites are expecting more, according to latest from ForeSee and ACSI.
Posted 25 Sep 2007
At Shop.org's Annual Summit, one speaker rebuts the conventional wisdom that e-commerce has peaked, and reveals the "truths" about online marketing and how to fix them.
Posted 20 Sep 2007
Corporate performance management union will accelerate Exact's expansion into the higher end of the midmarket.
Posted 17 Sep 2007
Integration of Web analytics and CRM targets improvement of B2B marketing and sales.
Posted 11 Sep 2007
Virtual trade shows and other online events are gaining traction, and best practices are emerging to support them.
Posted 10 Sep 2007
The search engine stalwart aims to improve its behavioral-targeting capabilities -- and catch up to its peers.
Posted 05 Sep 2007
Two months after the amended lawsuit, the leaders in enterprise software applications continue to battle it out.
Posted 04 Sep 2007
Business tactics are helping higher education institutions tackle imminent challenges in recruitment and retention.
Posted 01 Sep 2007 [September 2007 Issue]
Relationship roles are changing as customers take control of how they want to do business.
Posted 28 Aug 2007
A Web-site testing firm targets landing pages as a key factor in conversion rates.
Posted 27 Aug 2007
Focusing on technology, experts at destinationCRM2007 are all about the mobility effect.
Posted 23 Aug 2007
Malcolm Gladwell, the renowned author of The Tipping Point and Blink speaks at destinationCRM2007 about how CRM can break the barrier and make its way to success.
Posted 21 Aug 2007
By increasing the number of guests, Glance Networks aims to expand the use of its screen-sharing capabilities.
Posted 14 Aug 2007
Online adults are doing their homework before making a commitment--and they prefer professional content over the user-generated variety.
Posted 13 Aug 2007
A recent forecast predicts software-as-a-service will be the dominant source of the market's revenue growth.
Posted 07 Aug 2007
A recent report reveals that passengers are dissatisfied. Airlines--and all industries--need to take note and plan accordingly.
Posted 06 Aug 2007
The June 29 release of Apple's new iPhone could be a marketer's dream come true.
Posted 01 Aug 2007 [August 2007 Issue]
Analytics vendor aims to give marketers deeper and more specific insight about customers, with new scoring, reporting, and integration technology.
Posted 31 Jul 2007
A new study shows that online teens who are actively concerned with trendy issues are more responsive to online advertising.
Posted 30 Jul 2007
Shortly after upgrading its EmailAdvisor product, Lyris announces consulting services to help clients with the increasing demands of email marketing.
Posted 24 Jul 2007
The new offering marks service-management-solution vendor's attempt to improve internal organization and customer relationships.
Posted 23 Jul 2007
With its Summer '07 release, the on-demand specialist expands from on-demand applications to on-demand platforms.
Posted 17 Jul 2007
Four years after the original debuted, Coremetrics aims to improve the strategies behind e-mail marketing.
Posted 16 Jul 2007
Unica expects the merger of its Affinium Plan with MarketingCentral will contribute to the growth of its on-demand MRM solutions; meanwhile, the vendor lowers revenue projections, to Wall Street's dismay.
Posted 10 Jul 2007
In a hyper-competitive market, a study suggests trumpeting consumer benefits rather than promoting technology.
Posted 09 Jul 2007
In response to a competitor's suit, German software giant acknowledges its subsidiary crossed the line.
Posted 03 Jul 2007
A study by IDC reveals that BI software is both popular and necessary; Business Objects and SAS continue to lead the field.
Posted 02 Jul 2007
With the release of Language Assessor, Nexidia aims to improve the interaction between customers and offshore agents.
Posted 26 Jun 2007
With the increasing use of open-source software, the ad network has created a venue for companies to market to a targeted audience.
Posted 25 Jun 2007
A study reports that contact center surveys are becoming an essential tool in understanding the customer relationship--and the company operations.
Posted 22 Jun 2007
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