How have retailers fared in the twitterverse?
For the rest of the May 2009 issue of CRM magazine please click here
For the rest of the May 2009 issue of CRM magazine, please click here.
Retailers have certainly had a rough go of it, to say the least (see this month’s cover story, “Selling Out”). With that in mind, we thought we’d take a look at how a handful of them have fared in the twitterverse. As for us, CRM magazine’s now at www.twitter.com/CRM and you can find our live-twittering and blogposts at www.twitter.com/destinationCRM.
We’ll be monitoring both, of course, but to reach us directly, start your tweet with @CRM.
@HomeDepot [“Sarah,” of Corporate Communications]:
@tarvardian saw your tweet, great to hear about the customer service in that store, mind if I ask which Home Depot u visited?
@heatherwr engagement has been good so far & we’re learning things along the way. looking forward to seeing which promo ultimate wins.
Don’t miss Shoes Free Shipping! Enjoy free shipping on your entire online order w/ any shoe purchase[...]
Soggy shoes are a thing of the past. $5 off of Lands’ End Water Shoes almost is too. The Find ends today. http://tinyurl.com/wtrshoes
@BestBuyCMO [retailer’s CMO, Barry Judge]:
I believe Best Buy’s prices are as good or better than Walmart’s every day. Do people know that? Believe that? Care?
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|Learn more about the companies mentioned in this article in the destinationCRM Buyer's Guide:
CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.
As Twitter, the microblogging site, explodes in popularity, CRM has become a common topic. To bring the Web 2.0 world full-circle, we'll be highlighting a few choice tweets.
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Some recent tweets about CRM software.
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Getting customers all a-twitter.
Customer experience tales across the Twitterverse.
The financial crisis -- and the customer service issues it raises -- makes itself felt on Twitter.
Entellium's crisis played out on Twitter, live.
Cloud computing gets the Twitter treatment.
The recession casts a cold shadow over the Twitterverse.
So speak softly and carry just 140 characters.
Government 2.0 comes to the Twitterverse.
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
Customer service tweeps speak for themselves.
Social media thought leaders, twittering about social media.
How United Airlines learned that customer dissatisfaction + social media = a first-class pain.
The end of on-demand business intelligence provider LucidEra, captured on the public tweetstream.
What does the Twittersphere think of Salesforce.com?
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