Description

 Intuit is looking for a CRM Manager to lead our efforts in engaging with our users, both in e-mail marketing as well as under a multi-channel strategy to improve our active user base retention rates.   The successful candidates should to be able to demonstrate ability in the following areas:     Responsibilities:  

• Develop and implement a CRM program based on our users’ customer journey.
• Create and execute customer segmentation strategies and programs to drive business objectives around increased customer retention
• Manage an external ESP partner and drive customer growth and retention by delivering targeted, relevant and timely marketing campaigns in different digital channels, specially e-mail marketing
• Continually test and learn new ways of driving efficiency and effectiveness of planned activities
• Measure performance and orchestrate contingencies when required to deliver on monthly targets

Qualifications

 Marketing:  

• Prior experience in CRM / E-mail marketing / Retention Marketing with a track-record of demonstrable business results through testing and deploying effective lifecycle marketing initiatives
• Understand our customers’ pain points and can translate into messaging to improve customer engagement
• Data savvy, with ability to interpret data from multiple sources, identify trends and spot improvement areas
• Strong digital marketer, with executing high-impact multi-channel marketing campaigns across digital channels
• Strategic thinker with the ability to think through, and deliver, exceptional end-to-end, nurturing customer experiences
• Show evidence of simplifying complex business problems & recommends workable alternative options
• 3-5 years professional experience in CRM Marketing for an online/subscription-based product

    Leadership:  

• Effectively influences across teams to mobilize cross-team initiatives
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers
• Bias for action and experience with rapid testing and optimization.
• Strong analytical skills & business judgment
• Exceptional communication skills: verbal, written, visual/presentation
• High energy & positive mindset attitude within a change environment
• Self-motivated, tenacious and balanced individual who brings ‘can do’ motivation to work every day

Imagine a career where your creative inspiration can fuel BIG innovation. Year-over-year, Intuit has been recognized as a best employer and is consistently ranked on Fortune's "100 Best Companies To Work For" and Fortune World's "Most Admired Software Companies" lists. Immerse yourself in our award winning culture while creating breakthrough solutions that simplify the lives of consumers and small businesses and their customers worldwide.

Intuit is expanding its social, mobile, and global footprint with a full suite of products and services that are revolutionizing the industry. Utilizing design for delight and lean startup methodologies, our entrepreneurial employees have brought more than 250 innovations to market – from QuickBooks® and TurboTax®, to GoPayment, Mint.com, big data, cloud (SaaS, PaaS) and mobile apps. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality at Intuit.

Discover what it's like to be part of a team that rewards taking risks and trying new things. It's time to love what you do! Check out all of our career opportunities at: careers.intuit.com. EOE AA M/F/Vet/Disability

Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.