April 9-11, 2018 | Renaissance Washington DC Hotel


Rich Toohey

Rich Toohey
Resolvere Insights

Rich Toohey is President of Resolvere Insights LLC, a marketing consultancy helping clients across a wide range of industries with projects related to Loyalty, Customer Experience, and Customer Engagement.  In addition to consulting, Rich is an adjunct marketing instructor for Virginia Tech's Executive MBA program, The University of Maryland's Smith School of Business, and Georgetown's School of Continuing Studies.

Rich brings a deep understanding of how to create and strengthen customer relationships based on over 20 years of marketing experience at Marriott International.  He held a variety of marketing-related positions at Marriott including leadership roles with Marriott Rewards where he led efforts that successfully improved member experience and loyalty through program innovation, CRM activation, new communications strategies, benefit enhancements and omnichannel integrations such as Elite Rollover Nights, member account authentication,and Weekend Breakfast Benefit. Prior to Marriott, Rich was with RJR-Nabisco in marketing and manufacturing engineering. 

Rich has shared his marketing practitioner expertise in corporate meetings, panels, guest lectures and industry conferences including CRM Evolution, Connected Enterprise, and DC Marketing Tech Talks.  Now residing in Maryland, he has an MBA with a marketing concentration from Wake Forest University and a BS in Industrial Engineering & Operations Research from Virginia Tech.

CRM Evolution 2017

Tuesday, April 25, 2017

10:45 a.m. - 11:30 a.m. A201: Using Customer Engagement to Create Loyalty

CRM Evolution 2014

Wednesday, August 20, 2014

8:00 a.m. - 8:45 a.m. SD4: PANEL: Evolving Customer Experience

CRM Evolution 2012

Tuesday, August 14, 2012

4:15 p.m. - 5:15 p.m. C205: It’s More Than the Walk— Why the Talk Matters Too

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