As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
Magazine Features,
Posted 01 Jul 2009
In a recession, an innovative organization can learn to focus on fewer projects—but ones that can meet and even exceed expectations.
Front Office,
Posted 01 Jul 2009
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
Daily News,
Posted 19 Jun 2009
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Daily News,
Posted 13 Jun 2009
RightNow Technologies' latest release provides the company's answer to social media and customer service.
Daily News,
Posted 11 Jun 2009
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Daily News,
Posted 10 Jun 2009
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Daily News,
Posted 20 May 2009
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Daily News,
Posted 14 Apr 2009
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
Daily News,
Posted 10 Apr 2009
Brainshark helps FitLinxx pump up customers' use of fitness technology.
REAL ROI,
Posted 01 Mar 2009
Leverage a services-oriented architecture in the contact center.
Viewpoints,
Posted 25 Feb 2009
User-Generated Content Expo '09: What's the value of a video that's been seen a million times, if no one buys anything?
Daily News,
Posted 12 Feb 2009
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
Daily News,
Posted 29 Jan 2009
New research says IP had a ringing 2008, rising 37 percent, but that growth is likely to flatline this year.
Daily News,
Posted 12 Jan 2009
In the rush toward cloud computing, the company that began as a mere search engine is rapidly becoming the go-to source for low- and no-cost office productivity software. Handling customer information, though, requires special attention.
Magazine Features,
Posted 01 Jan 2009
New in-the-cloud services and social feeds in Sugar 5.2 puts it on par with traditional CRM leaders, says one analyst.
Daily News,
Posted 11 Dec 2008
A look at the younger crowd's shifting Web preferences: Facebook still rules, LiveJournal and CNN are on the rise -- but PerezHilton.com and CollegeHumor.com fall off the list.
Daily News,
Posted 02 Dec 2008
There's one way to improve your chances of having customer-centric service: Hire customer-centric employees. If only it were really that simple.
Magazine Features,
Posted 01 Dec 2008
NACCM '08: The morning keynote presenters stressed the power of shifting philosophies through the power of storytelling.
Daily News,
Posted 19 Nov 2008
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