Peter Sorckoff

Peter Sorckoff
Managing Partner
Threaded
Rakanter

With 20 plus years of success managing professional sports teams, Peter Sorckoff established RAKANTER. With a keen focus on behavioral research and a proprietary methodology (Pathsight Process) the agency clusters and segments audiences by ‘moral compass’ creating a unique perspective for brand and marketing strategies.

CRM Evolution 2019

Tuesday, April 30, 2019

11:45 a.m. - 12:30 p.m.

B202: The Age of Ad Hoc Relationships & the New Practice of Mapping Instinctual Orientation

CRM Evolution 2018

Tuesday, April 10, 2018

2:00 p.m. - 2:45 p.m.

B203: Creating Super Fans in the NBA

CRM Evolution 2017

Wednesday, April 26, 2017

Keynote 11:45 a.m. - 12:30 p.m.

Closing Keynote Panel: The Cutting Edge of Sports Fan Engagement