Leslie Ament
Leslie Ament
Retail Research Leader
Center for Industry Insights
Deloitte LLP
Editorial Board, Journal of Applied Marketing Analytics
Leslie Ament recently joined Deloitte's Center for Industry Insight. Previously, she served as Chief Research Officer and Principal Analyst at Hypatia Research Group, LLC and was a Customer Intelligence industry analyst who focused on how organizations capture, manage, analyze and apply actionable insight to improve customer management techniques. Research encompasses: Customer Interaction Management & Engagement, Advanced Analytics, Business Intelligence, Social Intelligence,Text Analytics & GRC. A CRM practitioner, Ament has driven process requirements gathering & implementation for both on-premise & SaaS CRM systems.
As such, she has authored highly pragmatic yet forward thinking primary research studies, exemplified by "Consumer Trust in a World of IoT", "Consumer's Smartphone and Share of Holiday Wallet", "How Customer Analytics & Insights Enrich Journey Design Processes: GalaxyTM Vendor Evaluations," "Social Analytics & Intelligence: Converting Contextual to Actionable", “Benchmarking Social Community Investments & ROI: Best Practices & Vendor Evaluation Guide.”, “ Operationalizing VOC Processes: Maturity Models & Best Practices”, “Business Intelligence in Healthcare industries: Vendor Selection Guide”, “Business Intelligence: Connectivity Options & Evaluation Criteria for Software-as-a-Service”, “Decision Science & Customer Analysis: Competitive Advantage or Necessary to Compete.”
Previously, Ament served on management teams & lead global marketing & market research groups at Demantra, Inc. (acquired by Oracle), Arthur D. Little Management Consulting, Harte-Hanks, Banta Corporation, International Thomson Publishing (Chapman & Hall, UK) & Carnegie Hall, Inc. She is a member of the American Marketing Association, Society for Competitive Intelligence Professionals, Customer Relationship Management Association, DataShaping Certified Analytic Professional, Arthur D. Little Alumni Association, and a four-year Board Member of the Product Management Association.