David Raab

David Raab
Founder
Customer Data Platform Institute
Raab Associates

David M. Raab has more than thirty years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. Mr. Raab has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of The Marketing Performance Measurement Toolkit, published by Racom Communications. Raab is the founder of the Customer Data Platform Institute, a vendor-neutral educational project to help marketers build a unified customer view that is available to all of their company systems.

CRM Evolution 2018

Wednesday, April 11, 2018

10:00 a.m. - 10:45 a.m.

A302: Customer Data Platforms for Business Marketing

CRM Evolution 2016

Monday, May 23, 2016

1:15 p.m. - 2:00 p.m.

B103: Understanding Intent Data

CRM Evolution 2009

Monday, August 24 2009

1:15 p.m. - 2:00 p.m.

B103: Benchmark Your Marketing Automation Against Industry Best Practices