Camilla Lorentzen

Camilla Lorentzen
Senior VP, Client Services
KERN

Camilla Grozian-Lorentzen has over 20 years of direct and digital marketing experience on both the agency side as well as client side with major companies such as AT&T, DIRECTV, American Express, eHarmony.com and SAP. She has developed and managed large-scale integrated digital strategies and implemented multi-versioned personalized email and direct mail campaigns for global acquisition and retention projects. She currently manages B2B and B2C integrated direct and digital marketing campaigns for 18 divisions at DIRECTV. Camilla has produced successful results in driving key business metrics from increased leads and improved revenues to reduced churn and customer service costs.

CRM Evolution 2018